Author Archives: Sonia Furtado

Until next time, #IS6621.

Three months ago, I was excited, nervous, and confused, as Professor Kane explained everything that had to be done in this class. He reassured us that we’d get into a rhythm and everything would fall into place. Before this class, I was active on Facebook and Instagram. I let my Twitter account sit there for […]

Slow + steady: an interview with Kush Groove

We’ve spent a lot of time this semester talking about how businesses can benefit from social media and the different strategies required for each platform. This week, I decided to catch up with Cambridge-native Mike Pires, who is literally a jack-of-all-trades. When he isn’t busy flipping houses and making real estate deals, he’s creating new […]

Social Media and Body Image

Over the weekend, I stumbled upon an op/ed entitled “I feel sorry for Kim Kardashian” which discussed how the celebrity was body shamed on social media for her pregnancy-bod. The author herself was body shamed for posting a full length photo where she was wearing a flowy top to cover up her own baby bump. […]

From the streets to tweets: social media and gang violence

Anyone who knows me will tell you that I’m an avid reader of the news—in particular, the crime beat. I’m the friend who Google chats you with a link for an obscure crime-news story and gives you regular updates through the trial and sentencing phase. This interest developed from my childhood dream of becoming a […]

Pumpkin spice & everything nice: branding lessons from @TheRealPSL.

It’s finally October – and you know what that means… fall foliage, hoodies, and the ever classic fall drink: the pumpkin spice latte (PSL). The PSL has become a symbol of American culture and a celebration of the beginning of fall… and Starbucks is capitalizing on it by transforming the seasonal beverage into a lifestyle […]

My New BFF: The Rise of the Social Media Influencer

Last year, published an article that said word of mouth was the most important form of social media for marketers. The idea was simple: having 100 customers who are passionate about your brand and willing to share it with their network was better than having 10,000 unengaged fans on Facebook. As consumers, we see […]

In an Internet Minute…

I got my first computer when I was 14. Yes, 14 years ago, I was introduced to the digital world and took up web design as a hobby. I combined my passion for writing with amatuer graphic design skills and created my very first blog. I made a circle of friends from all over the […]