Author Archives: studentkatieh

“I understand now. This world doesn’t belong to them; it belongs to us.”

If you watched the HBO show, Westworld, you probably recognize this quote. Dolores, one of the androids, said this at the end of the season when she realizes her power over humans. The entire show is based on the idea that humans created these robots that will eventually outsmart and kill us. Who knows if […]

Understand Facebook Analytics with these 7 Words

If you have a business page on Facebook and you haven’t started using Facebook Insights, listen up. Running a solid business is always step one, but if you aren’t getting your message out to the right people in the right way, then your business will go down the tubes regardless of the value of your product/service. When […]

What makes you stop and look?

As my business grows, I’m finding that the imagery and graphic design elements in my posts are WAY more important than I ever could’ve thought. It makes sense, though. In my last post I talked about the importance of an eye-catching blog title, and I would apply the same level of importance to images and graphics. Luckily, there […]

How to write a successful blog post

A few weeks ago, I did a presentation on the use of inbound marketing in the health and fitness industry. I appreciate all of the feedback from the class and from Professor Kane. It is always interesting both in my business and otherwise to see how people react differently to the same content. As a […]

The Birth and Evolution of the Hashtag

In August 2007, the pound sign became a “hashtag”. Chris Messina proposed the idea of the hashtag in a tweet as a way to identify groups on Twitter. Hashtags are now used in all kinds of social media posts and are meant to tie public conversations together. You can search a hashtag to find any […]


Eating is definitely a social activity. We grab lunch to catch up with friends, we take dates out to dinner, and most holidays and family gatherings are centered around meals. But social media has totally changed how and what we share when it comes to food and #foodporn.  Social media & the food connection So, […]

“Everything the Light Touches”- The Social Media Kingdom

I want to reflect on the role of social media in our lives because it has completely changed how we interact with one another, for better or worse. Social media has opened up so many channels for learning, discovering, and sharing ideas, but those new opportunities don’t come without risks. The Advantages of Social Media […]