Author Archives: taylorckenyon

Final Reflection: Jesuit Style

As I am sure all of you know, Boston College is a Jesuit university. I am also willing to bet that many of you have participated in an Examen exercise before. For those of you who have not, the Examen is a spiritual exercise that Saint Ignatius Of Loyola created to encourage prayerful reflection twice […]

Jean Jullien Illustrates Peace for Paris

In the aftermath of the Paris terror attacks on Friday, November 13th, the most moving responses were simple and visual. Perhaps the most captivating example of this is Jean Jullien’s sketch of the Eiffel Tower combined with a peace sign. As Paris reeled in the hours following the attacks this minimalistic sketch became emerged from […]

Halloween: Unjunked & UnReal

Halloween may be over, but the effects of increased sugar intake are far from it. Each year Americans spend billions of dollars on Halloween candy. The tradition of trick-or-treating has become a tug of war between sugar addicted children and health conscious parents. Before parents limited children candy consumption to avoid “sugar high” kids, but […]

Is your latest marketing campaign #TestedTough in the Social Media world?

Columbia Sportswear unveiled its latest marketing campaign on Wednesday, October 7th. The campaign efforts are focused entirely on reaching consumers via social media. North, a Portland based advertising agency, developed the $50 million campaign. It will be rolled out in 63 markets all across North America, South America, Europe, and Asia this week. Based on […]

Presentation Follow Up: Social media in the Fitness Industry

As I said in my presentation last week, the fitness industry has taken the Instagram world by storm. In the Instagram world they are known as the “#fitfam.” Professionals and amateurs alike use Instagram to promote their fitness products and attract new clients. For amateurs especially, Instagram offers them a way to become insta-famous insta-fast, […]

Social media can’t give you six-pack abs… Or can it?

On a Tuesday evening, after a long day at work, the last thing I want to do is go workout. I would much rather sit on the couch and mindlessly scroll through my social media feeds to catch up on all of the latest gossip, news, and events I missed today. Except when you follow […]

Initial Thoughts on Social Media: Learning to See the Bigger Picture

I will be the first to admit it; I have a very limited understanding of social media. In fact I have recently come to realize that I make quite a few mistakes when I think about social media today. I imagine that there are many people like me who make the same mistakes as I […]