Category branding

Millennials and CSR

Fortune 500 firms currently spend more than $15 billion per year on corporate social responsibility (CSR) activities – a number  that researchers say is rapidly rising. Whereas companies generally used to have very small CSR divisions, these teams are growing and taking on more responsibility within their corporations. While the core tenet of increasing value for […]

Tumblr ≠ Teenage Angst?!

I admit it. I was one of those high school teenagers that jumped on the Tumblr trend, constantly browsing through pretty outfits, inspiring quotes and TV show GIFs during class and study breaks. But after so many years, I really thought the presence of Tumblr was long gone…in fact, it was only on spring break […]

Winning the Internet in Gucci

Last week, the luxury fashion brand Gucci started generating headlines for unveiling its new collection of watches through creating a series of branded memes in collaboration with artists and popular Instagram meme accounts (referred to as the “collaborative art project” by the brand itself) and posting them on their social media channels. For a luxury brand with […]

Memes: The Voice of the Generation?

“Cash me ousside, how bow dah?”. If this phrase looks like nothing but a poorly-spelled and incoherent blurb, then congratulations, you have either been living under a rock or have not logged on to the Internet over the past month. Or perhaps, the way you use the Internet is completely different from every one else […]

Coffee, Watches & Kylie Jenner: Building a Brand with Social Media

I am fascinated by brands who get Social Media right. I might not be a customer or a frequent customer yet, but I still follow them – they make my insta feed look pretty and their funny (punny?) tweets make me smile – and I am sure I am not alone in this. What fascinates […]

So, how long have you been driving for Uber?

My freshman year at Boston College, I actually remember taking taxis.  It seems like a far-out, obsolete concept to some, but just a few short years ago, the only way a group of six people were going to find their way out of the North End after dinner by car was in one of those […]

Who Knows Publishing in 2017?

[Image from cover of novel by author Ben Bova, 1989 Tor Books] We’ve seen it coming since the eighties, but now that “cyberbooks” are upon us, not only in the form of ereaders but also online content through social media, what has changed for the publishing industry? For authors? Why are you lumping social media […]