Category Pinterest

News Flash! – ISYS8621 Newsletter

I’m utilizing a newsletter format to reflect on the Fall 2021 Semester of ISYS8621 – Digital Transformation. I trust the irony of a traditional print model being digitally delivered is not lost on you

Modernization in the Passenger Aviation Industry

Gone are the days of travel agents, fancy meals, and cigarettes at 35,000ft. The highly debated Aviation Industry has experienced several growing pains, while pushing the boundaries of digital transformation for the last century. In 2019 pre-pandemic times, this behemoth global market was estimated at over $800 billion in annual revenue with over 4.5 billion […]

Are you smarter than ProfKane?

Do you think you’re seasoned enough to teach #IS6621? With over half of the semester in the rearview mirror… …it’s time to test your knowledge! The following quiz is designed to put your brain to the test as it relates to class content and the social-media-digital-business landscape, so that ideally neither Grad students (with their […]

Winning the Internet in Gucci

Last week, the luxury fashion brand Gucci started generating headlines for unveiling its new collection of watches through creating a series of branded memes in collaboration with artists and popular Instagram meme accounts (referred to as the “collaborative art project” by the brand itself) and posting them on their social media channels. For a luxury brand with […]

10 Critical Spring Break Hacks

For those of you who hate February, much like I do, partially because of the miserable 4:30PM-sunset-snow-hail-storm weather and partially because of the existence of Single Awareness Day, I have good news for you: the tragic month is almost over. Now I have even better news for you: March is upon us. Everyone knows what […]

October 31, 2009: My Last Day of Freedom

  November 1, 2009 was the day I got a Facebook. I am fairly certain I was the last person on the planet to get a Facebook as my parents were highly against a site that would release information about myself to the internet. Quite frankly, I am grateful it took them so long to allow […]

Why Pin It when you can Buy It? (I’ll tell you why)

“This is revolutionary!” is what my coworker exclaimed when he first heard about Pinterest rolling out Pinterest’s Buy button back in June of 2015. The concept was simple – let people purchase products featured in Pins straight from Pinterest. “Everybody browses on Pinterest, and letting people purchase straight from Pinterest is brilliant. It removes the […]

Posted Up In Hillside

“When I was abroad and didn’t have wifi for one or two days, I would miss so many Instagrams” my friend Christina mused. We sat in Hillside with our New England Classics in one hand and our phones in the other. “And then when I would finally get wifi,” she continued, her eyes bulging, “I […]

Let’s have a BeautyTalk – Sephora, a disruptor in beauty retailing

Although consumers find beauty stores less and less attractive (less than 1 out of 4 French women go inside a selective beauty store), Sephora has never performed so well. Driving growth at luxury house LVMH, its parent company, it is the 1st cosmetics seller worldwide (Bloomberg Business) and the 10th best retail brand in Europe, […]

How Target is Planning to Dominate the Holiday Season

Target is juicing up their social media campaign just in time for the holidays, using Snapchat, Facebook, Instagram and other platforms to capitalize on this shopping frenzy. Just to show how dedicated they are to social, Target has increased social media marketing spending by 30% for the holiday season. Colleen McDuffe, senior director of social media at […]

5 Ways Social Media Improves the Holidays

The holiday season has just begun, and already social media platforms have made my holiday so much easier. Most years I take social media for granted since it has been around since I have been old enough to buy my own gifts. This year, I really want to take the time to thank social media for […]

Why Crowdsourced Contests Rock!

What is a crowdsourced contest? Companies reach out to the general public to come up with a solution to one of their problems, come up with a new product, or otherwise help them in some way in exchange for a reward. For example, Lays’ Do Us a Flavor contest asks participants to submit new and creative chip flavors […]

The Future of Visual Search and Marketing : Pinterest

I have been an avid user of Pinterest and passionate advocate since high school. Namely, as an artist, I found it an unparalleled source of inspiration and discovery. That evolved into recognizing its far-reaching marketing implications, which I foresee transforming how we find products and brands we are passionate about, how we make purchase decisions, […]

Are We Really Going Back To The Small Town Days? @ProfKane’s Statement Put To The Test! Food Edition.

Apologies in advance, there a lot of references to women cooking and learning to cook from various aunts/grandmas/moms. That is not to say men aren’t fabulous cooks. Some of the best food I’ve had have come from male cooks. This just happened to be my experience. As mentioned multiple times in class, social media is […]

Airbnb and The Eiffel: How Social Media Influenced My Trip Abroad

I consider myself to be a curious person, and I love learning and experiencing new things. Not surprisingly, I experience quite a bit of wanderlust. I have been fortunate enough to travel quite a bit in the past year, and I have found that whatever phase of your travel journey you are in–whether it be […]