Category Sports

I Can’t Make Pizza

“Pizza” is a skiing term. My experience with skiing is an analogy for what I expect from this class.

This Is It

I always feel that the semesters fly by.  Who would of thought that my Fall Semester of my Senior year at BC was quickly coming to a close.  As I have a job lined up following graduation this is truly bittersweet.  I have one semester left starting in January before I have to truly enter […]

Workout for Free!

I think I’ve tried at least 10 different workout apps in the past few months on my search for the best and most helpful app- it has not been an easy task. The workout app space has TONS of options to choose from, but so many of them are lacking features. Many cost money but […]

Social Media and Digital Business in the Fitness Industry: Part 2

For my class presentation, I discussed examples of how the fitness industry leverages social media and digital business. The three key examples I highlighted were: Classpass, fitness programs, and tracking devices. In this blog post, I am going to provide a bit more analysis as to why these examples are so successful. Network Effects: Network […]

It’s Time to JumpForward

Hey everyone this week I am going to give nerd out a little bit and talk about the must have tech platform for any collegiate athletic depart. This platform is JumpForward. JumpForward provides a centralized communication service for athletic department’s compliance office and student-athletes, and is currently used by 150,000 athletes and 175 college athletic […]

#GRONKonomics101

When most people think of New England Patriots’ tight end Rob Gronkowski, they think of a fun-loving, goofy party boy, who likes to cause a little mischief from time to time…not many people think “financially savvy.” In June 2012, the New England Patriots and Rob Gronkowski (hereinafter, “Gronk”) agreed to a six-year, $54 million contract, […]

How MLB’s Digital Strategy is Changing the Game

This week, I will look at how Major League Baseball’s digital strategy is helping it appeal to a new generation of fans. By traditional measures, baseball appears to be decreasing in popularity, especially among the younger demographic, with a large number of TV viewers over 55 years old and Little League participation rates falling. However, this […]