Category Sports

Ready, set, go!

I am not sure if you have been around Boylston St in the past few days, but it has some April vibes. I am not referring to the fantastic weather; I am talking about all these runners ready to conquer the 26.2 miles track. Yes, you heard me right. Marathon Monday is back in town […]

A Bad Day Skiing Beats a Good Day at Work

The transition to remote work for many of us opened opportunities to spend more time at home, or the mountain, and provided added flexibility to our working hours. You may be surprised to learn that digital transformation has come to not just the workplace, but also the ski industry.

I Can’t Make Pizza

“Pizza” is a skiing term. My experience with skiing is an analogy for what I expect from this class.

This Is It

I always feel that the semesters fly by.  Who would of thought that my Fall Semester of my Senior year at BC was quickly coming to a close.  As I have a job lined up following graduation this is truly bittersweet.  I have one semester left starting in January before I have to truly enter […]

Workout for Free!

I think I’ve tried at least 10 different workout apps in the past few months on my search for the best and most helpful app- it has not been an easy task. The workout app space has TONS of options to choose from, but so many of them are lacking features. Many cost money but […]

Social Media and Digital Business in the Fitness Industry: Part 2

For my class presentation, I discussed examples of how the fitness industry leverages social media and digital business. The three key examples I highlighted were: Classpass, fitness programs, and tracking devices. In this blog post, I am going to provide a bit more analysis as to why these examples are so successful. Network Effects: Network […]

It’s Time to JumpForward

Hey everyone this week I am going to give nerd out a little bit and talk about the must have tech platform for any collegiate athletic depart. This platform is JumpForward. JumpForward provides a centralized communication service for athletic department’s compliance office and student-athletes, and is currently used by 150,000 athletes and 175 college athletic […]

#GRONKonomics101

When most people think of New England Patriots’ tight end Rob Gronkowski, they think of a fun-loving, goofy party boy, who likes to cause a little mischief from time to time…not many people think “financially savvy.” In June 2012, the New England Patriots and Rob Gronkowski (hereinafter, “Gronk”) agreed to a six-year, $54 million contract, […]

How MLB’s Digital Strategy is Changing the Game

This week, I will look at how Major League Baseball’s digital strategy is helping it appeal to a new generation of fans. By traditional measures, baseball appears to be decreasing in popularity, especially among the younger demographic, with a large number of TV viewers over 55 years old and Little League participation rates falling. However, this […]

Careful What You Tweet….Twitter (the NFL) May Shut You Down

So there I was, ready to watch a shared Youtube video that, from what I could deduce from the short post, was the famous Chef Gordon Ramsay and his foul-mouthed antics from his popular Fox TV show “Hell’s Kitchen” being dubbed over a more family-friendly program “Master Chef Junior.” So I clicked on the video and […]

The World of Male Professional Sports Through the Eye of Women

  The past year we have seen incredible strides by women in men’s professional sports. We witnessed the first female referee in the NFL, the first female NBA and NFL coach, and the first D-League female head coach. I always knew that entering the male sports industry was difficult for women, but I never thought people would […]

Game, Set, Match

There is a lot of love in tennis… Love all, Love-15, Love-30, and so on. More often than not, this love on the court translates to love off the court. However, on occasion, the tennis community finds itself under attack from some not-so-loving opponents. Since we are in the midst of the digital media age, […]

Finale

If this semester has taught me anything, its that Social Media’s uses go far beyond what we utilize it for. Coming into college, I was sure that I was a master of the cyber world. I was getting about 20 likes per tweet, 100 likes per instagram, and my facebook profile likes had me on […]

A Slam-Dunk For Coke Zero

Mid-March hits and the madness begins. This is one of the best times of the year for college basketball and avid sports fans. Anything is possible. A number one seed can fall to an underdog, and often an unlikely contender can rise to the top of the ranks. The thrill of victory and agony of […]

Faux Pelini – The College Football Parody Twitter

After Wisconsin (with some help from the referees) handed over the NCAA basketball championship game to the Duke Blue Devils and Coach Krzyzewski, I realized not only would I lose more money to my bookie, but that we are entering a sports drought. You sports fans might think I am nuts for saying that since […]