Category YouTube

News Flash! – ISYS8621 Newsletter

I’m utilizing a newsletter format to reflect on the Fall 2021 Semester of ISYS8621 – Digital Transformation. I trust the irony of a traditional print model being digitally delivered is not lost on you

Twitch – It’s a Good Day to be a Gamer, and It’s Only Getting Better

Imagine a huge football stadium, a stadium just like this, packed with people; and everyone has his or her attention only, only on you —- PLAYING VIDEO GAMES. Just let that thought sink in a little. IT’S PRETTY DARN COOL RIGHT?! Then it gets a little creepy, and that’s when you stop thinking about it. […]

Brands & Influencers: How they help each other make $$$

Last week, Amazon launched a Social Media Influencer program. The program will allow the influencers to earn fees for purchases that were made through their social media accounts and posts. Amazon will also assign a custom URL for the customers who would want to shop a certain influencer’s feed. Unlike the existing Amazon Affiliates program […]

10 Critical Spring Break Hacks

For those of you who hate February, much like I do, partially because of the miserable 4:30PM-sunset-snow-hail-storm weather and partially because of the existence of Single Awareness Day, I have good news for you: the tragic month is almost over. Now I have even better news for you: March is upon us. Everyone knows what […]

Coffee, Watches & Kylie Jenner: Building a Brand with Social Media

I am fascinated by brands who get Social Media right. I might not be a customer or a frequent customer yet, but I still follow them – they make my insta feed look pretty and their funny (punny?) tweets make me smile – and I am sure I am not alone in this. What fascinates […]

What Birch Trees Mean for Social Media

When I worked for my local public access TV station there was a local guy who made monthly painting tutorials. When we started uploading all our different content to YouTube, you can bet we did not expect How to Paint Birch Trees to become our most viewed video to date.

Death of the Daily Vlog

I was rummaging through the dark corners of the Internet trying to find content for this week’s blog post (as we all do), and I stumbled on some devastating news. Casey Neistat, a Youtube vlogger I followed since I was about 17, is ending his daily vlog. Just in case you’ve never heard of Casey, […]

Protecting Your Rights to Binge

A few weeks ago, I presented on one example of digital disruption—how digital businesses (like Netflix, Hulu, and Amazon) are not only changing the way we watch TV, but also how TV is being made. I talked to some classmates about the project and got some great feedback, so for this post, I wanted to […]

Digital Heartbreak

Have you ever opened up Youtube fulling intending on watching a single video, and somehow you find yourself giggling at cute babies-playing-with-puppies videos forty-five minutes later? If yes, then you are not alone. If not, then you are both seriously deprived of a whole lot of cuteness AND a liar. The black hole you enter while mindlessly clicking from one video […]


** What made the Dove’s campaign “Real Beauty Sketches” so successful that it reached more than 66M views? Was it because of a very attractive model, hilarious jokes or incredible product-related results? Most probably not. It simply is a very good story that anyone can relate to. What is storytelling and why brands should rely […]

How Target is Planning to Dominate the Holiday Season

Target is juicing up their social media campaign just in time for the holidays, using Snapchat, Facebook, Instagram and other platforms to capitalize on this shopping frenzy. Just to show how dedicated they are to social, Target has increased social media marketing spending by 30% for the holiday season. Colleen McDuffe, senior director of social media at […]

Children – the latest privacy frontier

Last time I talked about Hello Barbie and its implications for children’s privacy. This week I continue this theme, although from a slightly different angle. Specifically, the issue at hand is regarding YouTube Kids. Launched early this year Kids is an app, available for both Android and Apple products, to be used by children. The […]

Careful What You Tweet….Twitter (the NFL) May Shut You Down

So there I was, ready to watch a shared Youtube video that, from what I could deduce from the short post, was the famous Chef Gordon Ramsay and his foul-mouthed antics from his popular Fox TV show “Hell’s Kitchen” being dubbed over a more family-friendly program “Master Chef Junior.” So I clicked on the video and […]

“Dear Fat People” – What Would You Do to Go Viral?

How cool would it be to go viral? How cool would it be to turn into a temporary mini celebrity and then all of a sudden get invited onto The Ellen Show? Whether it’s a little kid singing Bruno Mars, a girl accidentally burning her hair off while doing a curling iron tutorial, or Alex from […]

Are We Really Going Back To The Small Town Days? @ProfKane’s Statement Put To The Test! Food Edition.

Apologies in advance, there a lot of references to women cooking and learning to cook from various aunts/grandmas/moms. That is not to say men aren’t fabulous cooks. Some of the best food I’ve had have come from male cooks. This just happened to be my experience. As mentioned multiple times in class, social media is […]