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Periscope is a live video streaming app for IOS and Android that launched in March of 2015.  Many campuses are utilizing Periscopes features and broadcasting campus tours. Cara Rousseau, manager of digital and social media strategy at Duke believes that live streaming technologies like Periscope and Meerkat will be part of the college communications and […]

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]