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Final thoughts on IS6621: I have joined the social media bandwagon!

One of my friends suggested I take Social Media and Digital Business with Prof. Kane. Initially I was skeptical about taking this course because I did not have an active social media presence. My usage of social media was limited to Facebook, Whatsapp, Skype and a few other apps. I had no experience with WordPress […]

Enrolling at Trek University

One of my favorite summer jobs was working at a local bike shop in my hometown. Towards the end of my first summer, some of my coworkers showed me a site to pass the time. Enter Trek University, the employee portal for Trek, our exclusive bicycle distributor. Trek U features several online video modules intended […]

My Maturing Use of Social Media

Over the past few years, I have learned to be more and more professional on my social media accounts. Yesterday, as I was thinking about what to write this blog post about, it struck me that the one thing I’ve noticed from this particular class (Social Media & Digital Business) is how it has changed […]

The Live Mobile Streaming Wars: Who Will Win – Periscope or Meerkat?

As promised during my in-class presentation on Periscope last week, today’s blog post will cover the key differences between the two most prominent live mobile streaming apps – Periscope and Meerkat. I’ll also share my predictions on who I think is best positioned to win and I’d love to hear yours. The social media world […]

Social Media Interview with Small-Business Owner, Amy Spirito

Since she graduated from the Hallmark Institute of Photography in 2012, I have witnessed my long-term girlfriend Amy Spirito launch her own wedding photography business. Amy is known as a talented New England and Destination Wedding Photographer, but her hidden-talent is her keen business prowess. And while building Amy Spirito Photography and developing her brand, […]