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Closing Time, One Last Call for Tweets

It’s completely insane to think I’m writing my final blog post for this class because I’m still wrapping my head around the fact that this semester is over. This has been one of my favorite classes to date, and I’m incredibly sad to say goodbye to this community we’ve created over the months. I really […]

MVMT- Reviving the Watch

Watches were thought to be a thing of the past. Starting a watch brand that specifically targets millennials in 2013, the same year as the 5th installation of the iPhone, would seem like an outlandish business idea destined for failure. Jake Kassem, one of the founders of MVMT, is quoted in a recent New York […]

The scoop on inbound marketing

If you’re like me, you’ve often heard the phrase ‘inbound marketing’ but never really thought about what it means. What does it mean to you? If you’d asked me a few months ago, I would’ve mumbled something about search engine optimization then changed the subject. I’m here to protect you from that fate. The term […]