Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]


After my class presentation and follow up blog post about social media and the legal industry, I decided to give my #IS6621 readers a break from the ethical dilemmas and legal issues that fascinate this recent law school graduate (me). While sitting in my apartment trying to think about potential blog topics, I kept pacing […]

Fashion Shows on Social Media – Learn a Lesson from Designer Kunihiko Morinaga of Label Anrealage

Although we’ve embraced social media in many aspects of our life, people are more consciously concerned when it comes to fashion shows. Why? Imagine you’re present in a fashion show, holding up your big IPhone 6 or 6 plus. What are you likely to do? Take selfies or photos of cat walking models, text your […]