After iPhone X launched, Apple caught attentions again by its giant deal with Mr. Spielberg’s Amblin Television and Universal Television, a unit of Comcast Corp.’s NBCUniversal, to make new episodes of “Amazing Stories,” a science fiction and horror anthology series that ran on NBC in the 1980s. The budget for “Amazing Stories” will be significantly more […]

Two weeks ago, I presented Grubhub to the class, an online and mobile food delivery service that has over 20% market share in the digital delivery market.  As promised, this follow-up blog post will give you an inside look into the resources available for Grubhub’s restaurants, as well as Grubhub’s key partnerships. Inside the Grubhub […]

Every morning, I wake up to emails from TheSkimm and the Morning Brew. Both of these website platforms offer daily journals: TheSkimm is about the goings-ons of the world, and the Morning Brew focuses on any financial and business news that is relevant to today (and very helpful in CSOM classes, too!). It’s a sacred […]

My fascination with the Royal Family started years ago when Kate Middleton got married to William, the future King of England. I remember the huge worldwide event- every single TV at my high school was tuned in on the Royal Wedding. It was a like a fairytale – a “commoner” was marrying into the British […]

Since I gave my presentation a few weeks ago, BumbleBizz officially launched on October 2nd. Most of the feedback I received on my presentation centered around you all wanting to know more about exactly what BumbleBizz is, how it works, and how it will take Bumble from a dating app to a connections app; so […]

A website that has always fascinated—from a contributors and content prospective to a revenue prospective is Wikipedia. A wiki, a website that allows collaborative content of its content and its structure by its users, first was started in the 1990’s. What made wiki’s unique was in part the way the website was written—if regular users […]

In my presentation I talked about how Starbucks is currently using technology that allows for mobile payments, mobile ordering, and promotions. These initiatives have been extremely successful. In September of 2016, mobile ordering accounted for 7% of transactions (which has since increased to 8%) and mobile payments accounted for 19% of transactions in the United […]

Growing up I was not always the slender and #fit girl you see today. This part of my childhood may be gone, but it is certainly never forgotten (especially if my grandmother has anything to do with it). At every holiday or family function my grandmother loves to tell the story of how she would […]

In 2015, Walmart made the daunting decision to put aside 2 billion dollars to ramp up its e-commerce business. The stock market responded by lowering Walmart’s stock 10%, obviously, investors were not confident on Walmart’s capability to compete in the digital world. The money was to be put towards adding more e-commerce fulfillment centers, fully […]

Last year during a lecture, my business analytics professor made a pretty profound statement: “The world’s most valuable resource is no longer oil, it’s data.” I didn’t think much of it, shrugging it off as something only a data-crazed analytics geek would say. It wasn’t until after this summer that I realized how much merit […]

When thinking of the candy industry, sustainability and innovation does not exactly come to mind. On the contrary, I first think of tradition and waste. I think tradition in that many of the candies being mass-produced today have not changed that much in the past century or more. I think waste, in that though perhaps […]

To me, one of the most perplexing tech products growing with momentum is the smart speaker. Before experiencing the product, my initial thoughts were “who would ever want to spend money on one of these things?”. I could not understand why someone would spend over $100 for a product that just does whatever your phone […]

s8rboi95: wu? dancergrl5678: nmu? s8rboi95: jc. Ah, a typical conversation between 7th and 8th graders using AIM. How intellectual. If you can’t follow along, Pure Talk USA has you covered with their cheat sheet of the texting lingo. All of this was really emphasized with the popular Cingular commercial that many know as “idk my […]

Imagine that there are five completely identical people that are each shown one of five different forms of advertisement for a new product release – a video, a news article, a research paper, a podcast and a social media post. Which form of content would have the most attention dedicated to it? Personally, I think […]

The millennial shopping patterns are becoming increasingly important for companies to understand and capitalize on as millennials become more and more dominant consumers. According to an Airbnb citizen article, “Millennials are the largest generation in history, and by 2025, millennials and younger generations will account for 75% of all consumers and travelers.” This projected proportion […]