Tag Archives: 4:30

Striking a Balance

If you watch Parks and Recreation, I am sure you are familiar with Tom and his obsession with social media, and Ron and his hatred of social media. If not, watch the above clip to get an idea of their polar opposite social media attitudes. Ultimately, Tom and Ron are symbolic of the angel and devil […]

My Social Media Journey: Final Thoughts

On my first blog post I described my 2005 encounter with social media, the strong role it grew to have during my formative years and my questions for how it would affect business as we know it. In keeping with that line of thought, I have broken down the lessons I’ve learned throughout the semester […]

Semester Learnings and Life After ISYS6621

Last week, I introduced 4 key reasons why I have avoided social media up to this point, so to summarize for those who read other blogs: I did not feel I would add value to social media conversations I did not feel that social media would add value to my knowledge/life I blamed social media for […]

My Journey to Loving Twitter

1. Make Time and Look Beyond the Tools Professor Kane had warned us from the start that this class would be intense, with a steady flow of work throughout the semester. As he explained the weekly assignments I felt the urge to jot a quick to-do list for the first time in a few months. And […]

5 Ways Social Media Improves the Holidays

The holiday season has just begun, and already social media platforms have made my holiday so much easier. Most years I take social media for granted since it has been around since I have been old enough to buy my own gifts. This year, I really want to take the time to thank social media for […]

My Social Media Avoidance Disorder?

Right off the bat, I have a few things that need to be made clear. First, Social Media Avoidance Disorder is not a real disorder per se, but there is increasing conversation about it falling under a larger condition called Avoidant Personality Disorder which encompasses a person’s tendency to shy away from social interaction.  Second, my title is […]

Social Media at B2B Companies: An Interview with Epsilon’s Alison Reynolds

As most marketers have learned over the past decade, harnessing the power of social media is no easy task. This puzzle is even more difficult to solve when you aren’t working in the traditional business-to-consumer landscape. This week, I had the opportunity to sit down with Alison Reynolds, a Senior Associate on the Corporate Communications […]