Tag Archives: 4:30

Striking a Balance

If you watch Parks and Recreation, I am sure you are familiar with Tom and his obsession with social media, and Ron and his hatred of social media. If not, watch the above clip to get an idea of their polar opposite social media attitudes. Ultimately, Tom and Ron are symbolic of the angel and devil […]

My Social Media Journey: Final Thoughts

On my first blog post I described my 2005 encounter with social media, the strong role it grew to have during my formative years and my questions for how it would affect business as we know it. In keeping with that line of thought, I have broken down the lessons I’ve learned throughout the semester […]

Semester Learnings and Life After ISYS6621

Last week, I introduced 4 key reasons why I have avoided social media up to this point, so to summarize for those who read other blogs: I did not feel I would add value to social media conversations I did not feel that social media would add value to my knowledge/life I blamed social media for […]

My Journey to Loving Twitter

1. Make Time and Look Beyond the Tools Professor Kane had warned us from the start that this class would be intense, with a steady flow of work throughout the semester. As he explained the weekly assignments I felt the urge to jot a quick to-do list for the first time in a few months. And […]

5 Ways Social Media Improves the Holidays

The holiday season has just begun, and already social media platforms have made my holiday so much easier. Most years I take social media for granted since it has been around since I have been old enough to buy my own gifts. This year, I really want to take the time to thank social media for […]

My Social Media Avoidance Disorder?

Right off the bat, I have a few things that need to be made clear. First, Social Media Avoidance Disorder is not a real disorder per se, but there is increasing conversation about it falling under a larger condition called Avoidant Personality Disorder which encompasses a person’s tendency to shy away from social interaction.  Second, my title is […]

Social Media at B2B Companies: An Interview with Epsilon’s Alison Reynolds

As most marketers have learned over the past decade, harnessing the power of social media is no easy task. This puzzle is even more difficult to solve when you aren’t working in the traditional business-to-consumer landscape. This week, I had the opportunity to sit down with Alison Reynolds, a Senior Associate on the Corporate Communications […]

Facebook’s Safety Check: Newfound Global Responsibility

I had intended to blog about the rise of email newsletters like ‘the Skimm’ and ‘Lenny Letter’ and counteract Phil Simon’s (author of “Message Not Received”) claim that “email is killing us.” It was Friday, late afternoon, and I was reading current articles and blogs on the triumphant return of the email newsletter, when #Paris started […]

“Look Beyond the Content” – An Interview with Kai-Fu Lee

Kai-Fu Lee is a Taiwanese IT venture capitalist, writer, micro-blogger, and computer scientist. As the founding president of Google Greater China, previous Vice President of Interactive Media Group at Apple Computers, previous Corporate Vice President (NISD) of Microsoft Corp, and the founder and CEO of China’s Innovation Works, a billion-dollar technology incubator, Kai-Fu is one of the most prominent […]

Social Media’s Response to the November 2015 Paris attacks

After the horrifying events that occurred in France on Friday evening, I felt compelled to write this post overviewing the response on social media. On November 13th, 2015, a series of mass shootings and suicide bombings were carried out in Paris and Saint-Denis which killed 129 and injured hundreds more. Yesterday French President François Hollande made a statement that these terror […]

MassNightly: Plan your night out!

Tanya Williams, my best friend since elementary school, came to visit me this weekend. In casual conversation with her, she mentioned she loves her current internship as a social media intern with a startup called MassNightly. I was eager to hear more about her experience, so asked her for a more formal follow-up interview to […]

Colorado #Sexting Scandal: Keeping Secrets Through “Ghost Apps”

Controversy around a high school “sexting” incident in Canon City, Colorado has been proliferating the news as a police investigation has not only caused the cancellation of the high school’s football game (some of the players may be/are culpable in this on-going case) but also could result in potential felony charges. It has recently been revealed that […]

Who said digital means the death of board games?

Erik Qualman, author of Socialnomics, provides us with a great quote encompassing why it is that social media is important enough for us to be studying the topic: “The power of social media is that it forces necessary change.” Ask any business leader if social media has changed their strategy in some way and I […]

Will We All Become Essena O’neill One Day ?

Few days ago, I woke up to one story that filled my newsfeed. All my friends on Facebook and my followers on Twitter were sharing a story that had gone viral. The story of Essena O’Neill; That 18-year-old girl and the famous Instagram star. Essena decided to quit Instagram few days ago after having relied […]

The Sharing Economy: Building Social Trust One Uber at a Time

The Sharing Economy. It’s a buzzword being used all over the marketing industry today, but what makes this concept so revolutionary? According to Investopedia, the sharing economy is an economic model in which individuals are able to borrow or rent assets owned by someone else. Sometimes dubbed “collaborative consumption”, this model has become particularly attractive to […]