Tag Archives: 7:00


It has been an enriching and rewarding semester delving into the world of social media business. Is social media changing our society? Is social media bad or good? I can write at length about these two questions and I can accumulate research to support an argument but I wouldn’t be elaborating on what I’ve gleaned […]


It’s fair to say that all universities across the globe are utilizing some form of electronic outreach namely, social media. Which institution is utilizing social in the most effective way? According to CollegeAtlas.org Boston College ranks 21 in ‘most influential colleges in social media’. The site aggregates data from 30 data points from 400 colleges […]

A Semester Reflection: My Top 5 Social Media Takeaways

It’s pretty crazy to see another semester of college go by—especially because this one marks my last. In two weeks, I will be up and running in the real world. For many reasons, I am happy I decided to take a social media class as an elective in my last college semester. It was awesome […]

Please Beware of Native Advertising!

For class this past Thursday, some of us were assigned a brief TED Talk entitled “The Moral Bias Behind Your Search Results.” It talked about how most people think of Google as a source for unbiased, unabridged, accurate, factual information. If you have a question, go to Google if you want the correct answer, right? […]

Building Relationships through Social Media

For years, there has been talk about how the internet and social media is isolating us from the “real” social world and how it decreases our face-to-face contact with other people. Social Presence Theory (Short, Williams, and Christie, 1976) for instance suggests that computer mediated communication deprives users of the sense that another actual person […]

BC Senior Gift 2016

Alright, so I have to come clean and admit that joining Senior Class Gift Committee was more of a social ploy than anything else.  The fact that it was another thing to add to my resume under the very empty category of “activities” was also an added bonus.  Being in charge of planning senior events […]

1 Week, 3.4 Million Albums

Remember when buying and receiving iTunes gift cards was useful? Whether they were for stocking stuffers or Secret Santa gifts, $10 on an iTunes gift card could get you a whole album. However, those days are old news. These days, a majority of avid music listeners are subscribed to Spotify premium or loyal streamers on SoundCloud. […]

How Target is Planning to Dominate the Holiday Season

Target is juicing up their social media campaign just in time for the holidays, using Snapchat, Facebook, Instagram and other platforms to capitalize on this shopping frenzy. Just to show how dedicated they are to social, Target has increased social media marketing spending by 30% for the holiday season. Colleen McDuffe, senior director of social media at […]

Final Thoughts About Social Media and Digital Business

As we near the end of the semester and get ready for finals, writing this blog is such a stress-relieving activity, as it has been all semester. Giving my own opinions and insights and writing both objectively and subjectively for an audience of so many intelligent peers has been a great outlet this whole semester. […]

Social Media Etiquette

One of the things I love about social media is that I can anonymously stalk old friends. I have had one too many lengthy conversations with my friends about something an old friend or acquaintance had posted. Whether we like it or not, part of social media is that, it gives us something to gossip […]

Social Media and T&T’s 2015 General Elections

On Monday, 7 September 2015, the Republic of Trinidad and Tobago (T&T) held general elections in 41 constituencies. The Peoples National Movement (PNM), won 23 seats with 51.68% of the votes cast and the Peoples Partnership (PP) won 18 seats with 46.64% of the votes cast. The PNM was led by Dr. Keith Rowley, who […]

Why Crowdsourced Contests Rock!

What is a crowdsourced contest? Companies reach out to the general public to come up with a solution to one of their problems, come up with a new product, or otherwise help them in some way in exchange for a reward. For example, Lays’ Do Us a Flavor contest asks participants to submit new and creative chip flavors […]

Social x Virtual Reality

We all know Virtual Reality (VR for short throughout this post) is going to bring some big changes. Of course, the changes are relatively abstract since VR as a whole is very new to the public eye – but that’s not to say it doesn’t have a ton of potential. Where exactly is the connection […]

How Social Media Has Led to FOMO

I’m sure somebody has mentioned the implications of FOMO at some point in our class, but I felt it was worth mentioning after I missed out on the last football game last weekend. These days, most Millenials have heard of the phrase, a.k.a. “fear of missing out”. The word has certainly spread rapidly due to […]

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]