Tag Archives: Advertising

Four Reasons to Embrace the Hacker Way

Reaching new heights: how Facebook drives results for businesses You know Facebook as the platform that is creating a more open and interconnected world by providing people the power to consume, produce, and share media on a mass scale. But what about the side of Facebook that has transformed the way businesses connect with customers? […]

Podcasts – Pay to Play

The podcast industry is changing and someday we will look back in disbelief at the decade where endless amounts of high quality content was accessible at virtually no cost to the consumer.

Why People Now Pay to be Advertised to: Emojis

As a society, humans are always pushing the envelope when it comes to technology, and especially when it is in regards to communication. We’ve gone from face-to-face conversations to letters. From telegraphs to international calling. And now from video chats to emojis. Whether it be a colon with a parenthesis (aka smiley face) or a […]

Initial Thoughts on Social Media

My views on Social Media vary drastically, depending on which lens I am looking through. Two of these lenses that immediately come to mind are that of myself, and a business. My View As an individual, I do not like what social media does to people. We’ve all seen the pictures: at sporting events… at concerts… at […]

#gassongram

It’s fair to say that all universities across the globe are utilizing some form of electronic outreach namely, social media. Which institution is utilizing social in the most effective way? According to CollegeAtlas.org Boston College ranks 21 in ‘most influential colleges in social media’. The site aggregates data from 30 data points from 400 colleges […]

Please Beware of Native Advertising!

For class this past Thursday, some of us were assigned a brief TED Talk entitled “The Moral Bias Behind Your Search Results.” It talked about how most people think of Google as a source for unbiased, unabridged, accurate, factual information. If you have a question, go to Google if you want the correct answer, right? […]

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]