Tag Archives: Advertising

Four Reasons to Embrace the Hacker Way

Reaching new heights: how Facebook drives results for businesses You know Facebook as the platform that is creating a more open and interconnected world by providing people the power to consume, produce, and share media on a mass scale. But what about the side of Facebook that has transformed the way businesses connect with customers? […]

Podcasts – Pay to Play

The podcast industry is changing and someday we will look back in disbelief at the decade where endless amounts of high quality content was accessible at virtually no cost to the consumer.

Why People Now Pay to be Advertised to: Emojis

As a society, humans are always pushing the envelope when it comes to technology, and especially when it is in regards to communication. We’ve gone from face-to-face conversations to letters. From telegraphs to international calling. And now from video chats to emojis. Whether it be a colon with a parenthesis (aka smiley face) or a […]

Initial Thoughts on Social Media

My views on Social Media vary drastically, depending on which lens I am looking through. Two of these lenses that immediately come to mind are that of myself, and a business. My View As an individual, I do not like what social media does to people. We’ve all seen the pictures: at sporting events… at concerts… at […]

#gassongram

It’s fair to say that all universities across the globe are utilizing some form of electronic outreach namely, social media. Which institution is utilizing social in the most effective way? According to CollegeAtlas.org Boston College ranks 21 in ‘most influential colleges in social media’. The site aggregates data from 30 data points from 400 colleges […]

Please Beware of Native Advertising!

For class this past Thursday, some of us were assigned a brief TED Talk entitled “The Moral Bias Behind Your Search Results.” It talked about how most people think of Google as a source for unbiased, unabridged, accurate, factual information. If you have a question, go to Google if you want the correct answer, right? […]

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]

Is Your Twitter Header Blurry?

I would like to address a pet peeve of mine in regards to the aesthetic elements of various social media platforms. I believe presentation is sometimes overlooked or taken lightly when establishing a social media account. I feel from a branding standpoint, consistency goes a long way. I’ve researched a variety of Twitter accounts and […]

Social Media and Body Image

Over the weekend, I stumbled upon an op/ed entitled “I feel sorry for Kim Kardashian” which discussed how the celebrity was body shamed on social media for her pregnancy-bod. The author herself was body shamed for posting a full length photo where she was wearing a flowy top to cover up her own baby bump. […]

How @ASAPROCKY Kills the Insta Game

We often spend 20+ minutes making the perfect Instagram post. First comes the crop, then the filter, then some witty caption that usually involves a pun. Sometime we even try to find the right hashtag that could get the post to blow up and launch us to Insta fame! (Wishful thinking.) Then, for the following hours after […]

Your Digital Footprint Matters (even at Boston College)

Every time you go online you leave a digital footprint that can be searched, copied, shared, or broadcasted. Digital footprints are the comments (even private ones) we leave on social media sites such as Facebook, statuses, YouTube videos, blog posts, history of websites visited, apps used, and e-mails to name a few. Our digital footprint […]

Why Movies want to be Your Friend!

Social Media has disrupted a range of industries. From fashion to food executives across the board have had to quickly adapt and change their marketing and promotional strategies. The movie industry has not been immune to these changes. It arguably has been one of the industries most exposed to the changes. Overall, it has adapted […]

Dress Up Your Brand for Halloween

It’s that time of year again! That’s right, get ready for your Instagram feed to be filled with all of your friends dressed in ridiculous costumes and your snapchat stories filled with plentiful “tricks” and “treats.” So what does this Holiday mean for brands? Well, for starters, it is a great way to get an […]

Wearing Social Media

Wearable technology is a remarkably fast growing and game-changing trend. According to PwC’s The Wearable Future report released in 2014, 1 in 5 Americans has a piece of wearable technology. There are a wide variety of wearable technologies, the most popular being smart watches. Other pieces of wearable tech include fitness trackers and augmented reality lenses […]

How LinkedIn has Changed Business

LinkedIn is about 13 years old.  It was created in 2002 during the time of MySpace and and Friendster.  This was during the dot-com bubble when Internet sites were viewed as risky investments.  They really had to differentiate themselves at this time and it is amazing at how long it has lasted and how much success […]