Tag Archives: Boston

Best of Boston

Many small businesses make the same mistake when it comes to social media – they tend to bombard followers with an endless stream of advertising messages, which followers fail to engage with. Here are a few companies near BC that are using Facebook, Instagram, and Yelp effectively.

The Power of the Finsta

Finsta: For those of you unfamiliar with the term, a Finsta is a fake Instagram. The first time I made a Finsta was as a joke with my friend. We didn’t follow the conventional method of posting outwardly embarrassing photos, but we did post a collection of photos we didn’t want to purposely show others. We […]

Boston’s social media influencers

I have lived in the greater Boston area for my whole life, so I generally know what is going on in the area. But with rise of social media platforms over the last ten years our ability to learn more about our city has grown exponentially. Social networks like Facebook, Instagram and Twitter keep us […]

On Any Given Sunday, Social Media Will be Full of Football

From the muddy fields of Ohio, to the sun-kissed beaches of southern California, and the frozen tundra of Wisconsin, football (the American version of course) has become a symbol synonymous with America, even more so than America’s so-called “past time,” baseball.  Every Thursday, Friday, Saturday, and especially Sunday, beginning in early September and stretching to […]

From Digital Audit to Digital Strategy: Quick Guide to Assessing a Brand’s Performance (Part III)

On Part II of this series, I discussed how companies can conduct a quick, yet thorough SEO audit of their brand(s) to understand whether their website has the content, structure and standing to attract desired target audience. This post will focus on the third lever to generate strong consumer engagement – brand communities. Specifically, on how […]

Taking care of Coco

So I recently bought a 2 month old hedgehog. Her name is Coconut but everyone just calls her Coco. She is the cutest little ball of fur and quills out there and everyone of my friends fights me over when they get to play with her. The problem with Coco, other than being a huge […]


Social media is arguably a channel used for branding. With every tweet or post there is a perfect little squared logo right beside it. If you see a logo enough times it may just prompt you to read further or, stop following. Boston College has two distinct logos; the official seal logo and the athletic […]

The Tastiest Form of Social Media: How Anyone Can Be A Chef Through Facebook

We are all acutely aware of the general switch of many forms of news and entertainment from traditional media to online, but underneath the obvious surface of news, weather, sports, and music are more niche transitions that are happening before our very eyes.  The most prominent of these, even though it might seem like an […]


“I really need to clean my mod” “I should probably put some books on my desk” “Yes! I’m desperate for some grocery money…” All of these thoughts, amongst others, have crossed our minds over the past week in preparation for parents weekend.  It’s senior year and we are all getting sentimental with our “lasts” before […]

A Summer at a Radio Station on Nantucket… and Meeting Someone From Singapore?

Despite being in an age of social media connectivity that allows me to video chat with someone in Greenland, send cash to somebody in Honduras, and sign a petition to change the government of Zimbabwe, about 99% of the time I use social media to speak with someone who is within a two mile radius […]

Social Media (specifically Twitter): A Reflection

BEFORE “I don’t tweet, it’s weird.” —Sean Murphy, 2011 AFTER “Let’s go Phillies! #tweetMYticket” —Sean Murphy, 2013 I moved to Boston from New York City in 2011. On my last day of work my co-workers threw me a little going away luncheon. I made sure to tell them to keep in touch over email, friend […]

My Social Media Journey: Then and Now (but not BuzzFeed Style)

I still remember when I received the invitation to join “Thefacebook” on April 1, 2005 and my wonder and awe as I discovered a world of “Facebook stalking,” imagining what my college experience would look like, and being able to re-connect with friends that had already moved away from Puerto Rico (where I grew up). […]

This Time, The Revolution Will Be Televised

Ten year ago, the storm would have been it. It would have come, the scene would have been shut down, and headliner Lorde would have just packed up and called it a night.

A Personal Reflection: Life, Knowledge, and Social Media

“I am going to work in sales next year for Oracle Corporation, where I will be doing inside sales for the first year and hopefully working my way up after that. I know my primary forms of contacting a potential Oracle customer will be by phone and email, but I want an edge. I want […]


If this semester has taught me anything, its that Social Media’s uses go far beyond what we utilize it for. Coming into college, I was sure that I was a master of the cyber world. I was getting about 20 likes per tweet, 100 likes per instagram, and my facebook profile likes had me on […]