Tag Archives: Boston

Best of Boston

Many small businesses make the same mistake when it comes to social media – they tend to bombard followers with an endless stream of advertising messages, which followers fail to engage with. Here are a few companies near BC that are using Facebook, Instagram, and Yelp effectively.

The Power of the Finsta

Finsta: For those of you unfamiliar with the term, a Finsta is a fake Instagram. The first time I made a Finsta was as a joke with my friend. We didn’t follow the conventional method of posting outwardly embarrassing photos, but we did post a collection of photos we didn’t want to purposely show others. We […]

Boston’s social media influencers

I have lived in the greater Boston area for my whole life, so I generally know what is going on in the area. But with rise of social media platforms over the last ten years our ability to learn more about our city has grown exponentially. Social networks like Facebook, Instagram and Twitter keep us […]

On Any Given Sunday, Social Media Will be Full of Football

From the muddy fields of Ohio, to the sun-kissed beaches of southern California, and the frozen tundra of Wisconsin, football (the American version of course) has become a symbol synonymous with America, even more so than America’s so-called “past time,” baseball.  Every Thursday, Friday, Saturday, and especially Sunday, beginning in early September and stretching to […]

From Digital Audit to Digital Strategy: Quick Guide to Assessing a Brand’s Performance (Part III)

On Part II of this series, I discussed how companies can conduct a quick, yet thorough SEO audit of their brand(s) to understand whether their website has the content, structure and standing to attract desired target audience. This post will focus on the third lever to generate strong consumer engagement – brand communities. Specifically, on how […]

Taking care of Coco

So I recently bought a 2 month old hedgehog. Her name is Coconut but everyone just calls her Coco. She is the cutest little ball of fur and quills out there and everyone of my friends fights me over when they get to play with her. The problem with Coco, other than being a huge […]

BC OR BC?

Social media is arguably a channel used for branding. With every tweet or post there is a perfect little squared logo right beside it. If you see a logo enough times it may just prompt you to read further or, stop following. Boston College has two distinct logos; the official seal logo and the athletic […]