Tag Archives: Brand

On an Ultralight Beam- This Is Everything

One of the biggest names in the entertainment world, and the star of my Twitter header, has recently taken to Twitter for self-promotion. He seems to be doing that in a rather, let’s say interesting, way, however. The internet has been on the edge of its seat and constantly refreshing their feeds to see what […]

My Social Media Journey: Final Thoughts

On my first blog post I described my 2005 encounter with social media, the strong role it grew to have during my formative years and my questions for how it would affect business as we know it. In keeping with that line of thought, I have broken down the lessons I’ve learned throughout the semester […]


It’s fair to say that all universities across the globe are utilizing some form of electronic outreach namely, social media. Which institution is utilizing social in the most effective way? According to CollegeAtlas.org Boston College ranks 21 in ‘most influential colleges in social media’. The site aggregates data from 30 data points from 400 colleges […]

How Target is Planning to Dominate the Holiday Season

Target is juicing up their social media campaign just in time for the holidays, using Snapchat, Facebook, Instagram and other platforms to capitalize on this shopping frenzy. Just to show how dedicated they are to social, Target has increased social media marketing spending by 30% for the holiday season. Colleen McDuffe, senior director of social media at […]

Should Brands Have Stood with France?

On Friday evening, when my phone started to buzz, I could not believe what my eyes were seeing. More hatred, suffering, fear and loss… and in a country that many of us consider to be close to home.  One that many of us have visited and that we quickly fell in love with; one we […]

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]

No Man’s Sky: Become a Virtual Universe Explorer

A friend of mine involved in the gaming community came across this new futuristic game set to come out soon and after researching the capabilities of this game, I am convinced this is one of the coolest, breakthrough games yet.  It makes a statement about the computing power we now have and the possibilities of creating […]

Is Your Twitter Header Blurry?

I would like to address a pet peeve of mine in regards to the aesthetic elements of various social media platforms. I believe presentation is sometimes overlooked or taken lightly when establishing a social media account. I feel from a branding standpoint, consistency goes a long way. I’ve researched a variety of Twitter accounts and […]

The Future of Visual Search and Marketing : Pinterest

I have been an avid user of Pinterest and passionate advocate since high school. Namely, as an artist, I found it an unparalleled source of inspiration and discovery. That evolved into recognizing its far-reaching marketing implications, which I foresee transforming how we find products and brands we are passionate about, how we make purchase decisions, […]

The veracity of online content

     With the plethora of social media platforms that are constantly publishing posts left and right, social media users are incessantly bombarded with content as they browse. Whether it be news and scores about the NBA playoffs or short updates about the ongoing political campaigns, social media users are subjected to updates on the […]

Social Media, Brand Personality, and Successful Engagement

Without a doubt, social media has proven to be a boon for business. Brands and companies use social media for a variety of interconnecting purposes: to showcase their brand personality, inform consumers about products and updates, grow their presence and raise awareness, and engage with current and potential customers, among many other things. I recently […]

The Power of the Swoosh

Across the entire world, people recognize this symbol. The Nike Swoosh. According to millennials, Nike is the top apparel brand in the world. Additionally, Nike owns the #3 and #7 apparel brands for millennials with Jordan and Converse respectively. Nike is the 18th most valuable brand, worth over $80 Billion. The company prides themselves on their […]

The Apple Experience: Greater Than The Sum of its Parts

Most experts agree that the iPhone is not the most technically superior smartphone in the market. In fact, several different phones are far superior to the iPhone in categories like screen resolution, battery life, and processing speeds. The Samsung Galaxy line of phones seem to be better across the board in terms of technical capabilities, and […]

From Digital Audit to Digital Strategy: Quick Guide to Assessing a Brand’s Performance (Part III)

On Part II of this series, I discussed how companies can conduct a quick, yet thorough SEO audit of their brand(s) to understand whether their website has the content, structure and standing to attract desired target audience. This post will focus on the third lever to generate strong consumer engagement – brand communities. Specifically, on how […]

sweetgreen and the sweet touch

At the risk of sounding like a child, I was grinning from ear to ear. I had tweeted @sweetgreen asking them to sponsor our #IS6621 snack time and almost instantaneously I received a tweet back. I engaged with the brand briefly, and within a few hours they had confirmed their willingness to grant my request […]