Tag Archives: branding

Growth

It has been an enriching and rewarding semester delving into the world of social media business. Is social media changing our society? Is social media bad or good? I can write at length about these two questions and I can accumulate research to support an argument but I wouldn’t be elaborating on what I’ve gleaned […]

#gassongram

It’s fair to say that all universities across the globe are utilizing some form of electronic outreach namely, social media. Which institution is utilizing social in the most effective way? According to CollegeAtlas.org Boston College ranks 21 in ‘most influential colleges in social media’. The site aggregates data from 30 data points from 400 colleges […]

Please Beware of Native Advertising!

For class this past Thursday, some of us were assigned a brief TED Talk entitled “The Moral Bias Behind Your Search Results.” It talked about how most people think of Google as a source for unbiased, unabridged, accurate, factual information. If you have a question, go to Google if you want the correct answer, right? […]

Your Press Pass

Periscope is a live video streaming app for IOS and Android that launched in March of 2015.  Many campuses are utilizing Periscopes features and broadcasting campus tours. Cara Rousseau, manager of digital and social media strategy at Duke believes that live streaming technologies like Periscope and Meerkat will be part of the college communications and […]

BC Senior Gift 2016

Alright, so I have to come clean and admit that joining Senior Class Gift Committee was more of a social ploy than anything else.  The fact that it was another thing to add to my resume under the very empty category of “activities” was also an added bonus.  Being in charge of planning senior events […]

Final Thoughts About Social Media and Digital Business

As we near the end of the semester and get ready for finals, writing this blog is such a stress-relieving activity, as it has been all semester. Giving my own opinions and insights and writing both objectively and subjectively for an audience of so many intelligent peers has been a great outlet this whole semester. […]

#GRONKonomics101

When most people think of New England Patriots’ tight end Rob Gronkowski, they think of a fun-loving, goofy party boy, who likes to cause a little mischief from time to time…not many people think “financially savvy.” In June 2012, the New England Patriots and Rob Gronkowski (hereinafter, “Gronk”) agreed to a six-year, $54 million contract, […]

Postcards for Ants: Tiny Paintings with a Viral Following

  Tiny, tiny little paintings are gathering a HUGE following thanks to their devoted creator, with her thin brushes, unique perspective, and her authentic approach to social media. Postcards for Ants is a project started by South African artist Lorraine Loots. Cape Town was named The World Design Capital of 2014—and not soon after, Loots began her […]

Why Crowdsourced Contests Rock!

What is a crowdsourced contest? Companies reach out to the general public to come up with a solution to one of their problems, come up with a new product, or otherwise help them in some way in exchange for a reward. For example, Lays’ Do Us a Flavor contest asks participants to submit new and creative chip flavors […]

Personal Branding

What is your “personal brand”? What are you telling the world about yourself via social media? Does that image align with how you want to be perceived? When most of us think of brands, we think of flashy logos, annoying advertisements and faceless corporations. We love some brands and hate others. The reason we choose […]

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]

Is Your Twitter Header Blurry?

I would like to address a pet peeve of mine in regards to the aesthetic elements of various social media platforms. I believe presentation is sometimes overlooked or taken lightly when establishing a social media account. I feel from a branding standpoint, consistency goes a long way. I’ve researched a variety of Twitter accounts and […]

Who said digital means the death of board games?

Erik Qualman, author of Socialnomics, provides us with a great quote encompassing why it is that social media is important enough for us to be studying the topic: “The power of social media is that it forces necessary change.” Ask any business leader if social media has changed their strategy in some way and I […]

The Live Mobile Streaming Wars: Who Will Win – Periscope or Meerkat?

As promised during my in-class presentation on Periscope last week, today’s blog post will cover the key differences between the two most prominent live mobile streaming apps – Periscope and Meerkat. I’ll also share my predictions on who I think is best positioned to win and I’d love to hear yours. The social media world […]

Social Media, Brand Personality, and Successful Engagement

Without a doubt, social media has proven to be a boon for business. Brands and companies use social media for a variety of interconnecting purposes: to showcase their brand personality, inform consumers about products and updates, grow their presence and raise awareness, and engage with current and potential customers, among many other things. I recently […]