Tag Archives: branding

Growth

It has been an enriching and rewarding semester delving into the world of social media business. Is social media changing our society? Is social media bad or good? I can write at length about these two questions and I can accumulate research to support an argument but I wouldn’t be elaborating on what I’ve gleaned […]

#gassongram

It’s fair to say that all universities across the globe are utilizing some form of electronic outreach namely, social media. Which institution is utilizing social in the most effective way? According to CollegeAtlas.org Boston College ranks 21 in ‘most influential colleges in social media’. The site aggregates data from 30 data points from 400 colleges […]

Please Beware of Native Advertising!

For class this past Thursday, some of us were assigned a brief TED Talk entitled “The Moral Bias Behind Your Search Results.” It talked about how most people think of Google as a source for unbiased, unabridged, accurate, factual information. If you have a question, go to Google if you want the correct answer, right? […]

Your Press Pass

Periscope is a live video streaming app for IOS and Android that launched in March of 2015.  Many campuses are utilizing Periscopes features and broadcasting campus tours. Cara Rousseau, manager of digital and social media strategy at Duke believes that live streaming technologies like Periscope and Meerkat will be part of the college communications and […]

BC Senior Gift 2016

Alright, so I have to come clean and admit that joining Senior Class Gift Committee was more of a social ploy than anything else.  The fact that it was another thing to add to my resume under the very empty category of “activities” was also an added bonus.  Being in charge of planning senior events […]

Final Thoughts About Social Media and Digital Business

As we near the end of the semester and get ready for finals, writing this blog is such a stress-relieving activity, as it has been all semester. Giving my own opinions and insights and writing both objectively and subjectively for an audience of so many intelligent peers has been a great outlet this whole semester. […]

#GRONKonomics101

When most people think of New England Patriots’ tight end Rob Gronkowski, they think of a fun-loving, goofy party boy, who likes to cause a little mischief from time to time…not many people think “financially savvy.” In June 2012, the New England Patriots and Rob Gronkowski (hereinafter, “Gronk”) agreed to a six-year, $54 million contract, […]