Tag Archives: branding

Postcards for Ants: Tiny Paintings with a Viral Following

  Tiny, tiny little paintings are gathering a HUGE following thanks to their devoted creator, with her thin brushes, unique perspective, and her authentic approach to social media. Postcards for Ants is a project started by South African artist Lorraine Loots. Cape Town was named The World Design Capital of 2014—and not soon after, Loots began her […]

Why Crowdsourced Contests Rock!

What is a crowdsourced contest? Companies reach out to the general public to come up with a solution to one of their problems, come up with a new product, or otherwise help them in some way in exchange for a reward. For example, Lays’ Do Us a Flavor contest asks participants to submit new and creative chip flavors […]

Personal Branding

What is your “personal brand”? What are you telling the world about yourself via social media? Does that image align with how you want to be perceived? When most of us think of brands, we think of flashy logos, annoying advertisements and faceless corporations. We love some brands and hate others. The reason we choose […]

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]

Is Your Twitter Header Blurry?

I would like to address a pet peeve of mine in regards to the aesthetic elements of various social media platforms. I believe presentation is sometimes overlooked or taken lightly when establishing a social media account. I feel from a branding standpoint, consistency goes a long way. I’ve researched a variety of Twitter accounts and […]

Who said digital means the death of board games?

Erik Qualman, author of Socialnomics, provides us with a great quote encompassing why it is that social media is important enough for us to be studying the topic: “The power of social media is that it forces necessary change.” Ask any business leader if social media has changed their strategy in some way and I […]

The Live Mobile Streaming Wars: Who Will Win – Periscope or Meerkat?

As promised during my in-class presentation on Periscope last week, today’s blog post will cover the key differences between the two most prominent live mobile streaming apps – Periscope and Meerkat. I’ll also share my predictions on who I think is best positioned to win and I’d love to hear yours. The social media world […]