Tag Archives: business

SLACK: An (Almost) Email Killer

The abundance of messaging applications in today’s mobile world is staggering. The following immediately come to mind: Email: Gmail, Yahoo Mail, AOL Mail, etc.  |   Outlook, Airmail, Entourage, etc. (all mail platforms) Standalone: GroupMe | Facebook Messenger | Viber | WeChat | WhatsApp | Twitter ..then, there is SLACK.   When it comes to the use of messaging applications within a professional […]

My Social Media Journey: Final Thoughts

On my first blog post I described my 2005 encounter with social media, the strong role it grew to have during my formative years and my questions for how it would affect business as we know it. In keeping with that line of thought, I have broken down the lessons I’ve learned throughout the semester […]

Growth

It has been an enriching and rewarding semester delving into the world of social media business. Is social media changing our society? Is social media bad or good? I can write at length about these two questions and I can accumulate research to support an argument but I wouldn’t be elaborating on what I’ve gleaned […]

#gassongram

It’s fair to say that all universities across the globe are utilizing some form of electronic outreach namely, social media. Which institution is utilizing social in the most effective way? According to CollegeAtlas.org Boston College ranks 21 in ‘most influential colleges in social media’. The site aggregates data from 30 data points from 400 colleges […]

Your Press Pass

Periscope is a live video streaming app for IOS and Android that launched in March of 2015.  Many campuses are utilizing Periscopes features and broadcasting campus tours. Cara Rousseau, manager of digital and social media strategy at Duke believes that live streaming technologies like Periscope and Meerkat will be part of the college communications and […]

Final Thoughts About Social Media and Digital Business

As we near the end of the semester and get ready for finals, writing this blog is such a stress-relieving activity, as it has been all semester. Giving my own opinions and insights and writing both objectively and subjectively for an audience of so many intelligent peers has been a great outlet this whole semester. […]

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]