Tag Archives: Commercials

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]

Film studios use social media to build buzz

The film industry has been one benefactor of the social media revolution that has taken place over the past ten years. Social media has allowed film companies to advertise and build up buzz for their movies in whole new ways. YouTube is the main way that studios deliver trailers and other videos to the public, […]

Are you on Woo Woo yet?

So far in Social Media and Digital Business, I’ve been forced to face a painful fact: I’m not cool. Not even a little bit. I hear the undergrads in our class talking about things called Yo, Periscope, and Meerkat, and I constantly find myself Googling new words after class. Recently, I asked some of my […]

How Companies Can Stop Making Their Emails Dreadful

As Professor Kane said in our first lecture, the email Reply All button was the original social media. Most of the time, we open emails from companies for a coupon code or a particularly clever subject line. However, emails can also be used to surprise and engage fans with a longer message than social media […]

A Shared Picture Is Worth A Thousand Words…and Maybe More

Last week, a photo surfaced showing a McDonald’s employee assisting a physically disabled customer with his meal in a Chicago restaurant. Hailed for his kindness and generosity, the cashier was spotted not only closing his register down, as to not confuse other customers, but proceeding to don a pair of rubber gloves before joining the […]

Budweiser’s Latest Tagline was Kind of a Trainwreck

If you’ve ever seen a Budweiser commercial, you know that the brand is usually pretty funny. Most of their campaigns endearingly feed into the frat like culture that the beer promotes. However, a new slogan printed on their bottles have left some wondering what they were thinking this time. So much so that the company […]

A Slam-Dunk For Coke Zero

Mid-March hits and the madness begins. This is one of the best times of the year for college basketball and avid sports fans. Anything is possible. A number one seed can fall to an underdog, and often an unlikely contender can rise to the top of the ranks. The thrill of victory and agony of […]