Tag Archives: Community

Digital Diplomacy

The first Twitter President is testing the rules of Social Media Diplomacy, but the world is shrinking and there are a lot of reasons to be optimistic about how countries, Governments, and their citizens will interact online in the future.

The Power of the Finsta

Finsta: For those of you unfamiliar with the term, a Finsta is a fake Instagram. The first time I made a Finsta was as a joke with my friend. We didn’t follow the conventional method of posting outwardly embarrassing photos, but we did post a collection of photos we didn’t want to purposely show others. We […]

Initial Thoughts

Social media is something that whether we would want to admit it or not has come to run our lives.  Whether you are a child of the “tech generation” brought up by each detail of emerging gadgets, or you are a “baby boomer” trying to understand the technology growth over the years, social media that […]

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]

The Apple Experience: Greater Than The Sum of its Parts

Most experts agree that the iPhone is not the most technically superior smartphone in the market. In fact, several different phones are far superior to the iPhone in categories like screen resolution, battery life, and processing speeds. The Samsung Galaxy line of phones seem to be better across the board in terms of technical capabilities, and […]

From Digital Audit to Digital Strategy: Quick Guide to Assessing a Brand’s Performance (Part III)

On Part II of this series, I discussed how companies can conduct a quick, yet thorough SEO audit of their brand(s) to understand whether their website has the content, structure and standing to attract desired target audience. This post will focus on the third lever to generate strong consumer engagement – brand communities. Specifically, on how […]

How Brands Can Be Mental Health Support Systems

Perhaps the most amazing part of social media is that it serves as a platform for people to not only connect, but support each other. Artists Hoodie Allen, Jacob Whitesides, and my company 1950 Collective have recognized this.  As our society moves away from phone calls and relies on texts/social media messages to reach each other, […]