Tag Archives: Crowdsourcing

Guac Greens with Extra Blockchain, Please

Snapchat calls itself a camera company. Who’s to say that Sweetgreen can’t call itself a tech company? I automatically assume that Sweetgreen begs no introduction, particularly on BC’s health obsessed, trend magnetic campus. However, if you’ve yet to venture across Route 9 to Chestnut Hill Square, I’ll give you the brief lowdown. Sweetgreen (or ~stylized~ […]

Crowdfunding

Recently my good friend Danny decided that he wanted to travel to Columbia and provide medical care to the impoverished, underserved communities. In order to get the proper resources to make it to Columbia, Danny has decided to use a crowdfunding service to support his goal (don’t worry, I won’t be soliciting you for donations […]

From Digital Audit to Digital Strategy: Quick Guide to Assessing a Brand’s Performance (Part III)

On Part II of this series, I discussed how companies can conduct a quick, yet thorough SEO audit of their brand(s) to understand whether their website has the content, structure and standing to attract desired target audience. This post will focus on the third lever to generate strong consumer engagement – brand communities. Specifically, on how […]

Every Industry Needs Crowdsourcing!

We are starting to see many startups emerge with a crowdsourcing model. Think about the graphic below: These companies grew rapidly in their respective domains. They didn’t need much infrastructure to get going, because the key ingredient that they all needed to become global powerhouses was in place all along. What is that key ingredient? PEOPLE! People that […]

Twitter Gets It Right: #SmartGirlsAsk

“What are you wearing! Who did your makeup and hair!”—questions we have all heard being asked at red carpet awards shows. While these awards shows are supposed to be about celebrating and rewarding the hard work and dedication of actors, many red carpet events instead end up being focused on the designer of outfits, the […]

Social Media Stories to Make You Smile

A few weeks ago, I tweeted about Humans of New York photographer and his use of social media to raise money for underprivileged school children. I found his story so powerful that I wanted to look into other instances of crowdsourcing and crowdfunding to reach a common goal. I love reading heartwarming stories where the […]

Toast, Potter, Starbucks, etc. — How I expect Social Media to progress from reports, shares, and brainstorms to collaborations

2009 – Eating Toast My initial experience with social media was one of resignation rather than expectation. Entering high school in 2009, the beginning of Facebook’s climb into becoming commonplace, or “boring” as we discussed last week, my first experience was one of annoyance as “Facebook” was constantly dropped in conversation. Dedicated to books, and harboring a […]