Tag Archives: Facebook

You have one friend request – Add your boss as a friend?

Let’s face it – regardless of whether you are the summer intern, the manager, or the CEO of your organization, everyone stares out into the same social media minefield and wonders about the etiquette and appropriateness of connecting with work colleagues online.

Winning the Internet in Gucci

Last week, the luxury fashion brand Gucci started generating headlines for unveiling its new collection of watches through creating a series of branded memes in collaboration with artists and popular Instagram meme accounts (referred to as the “collaborative art project” by the brand itself) and posting them on their social media channels. For a luxury brand with […]

Best of Boston

Many small businesses make the same mistake when it comes to social media – they tend to bombard followers with an endless stream of advertising messages, which followers fail to engage with. Here are a few companies near BC that are using Facebook, Instagram, and Yelp effectively.

Digital Diplomacy

The first Twitter President is testing the rules of Social Media Diplomacy, but the world is shrinking and there are a lot of reasons to be optimistic about how countries, Governments, and their citizens will interact online in the future.

Four Reasons to Embrace the Hacker Way

Reaching new heights: how Facebook drives results for businesses You know Facebook as the platform that is creating a more open and interconnected world by providing people the power to consume, produce, and share media on a mass scale. But what about the side of Facebook that has transformed the way businesses connect with customers? […]

Coffee, Watches & Kylie Jenner: Building a Brand with Social Media

I am fascinated by brands who get Social Media right. I might not be a customer or a frequent customer yet, but I still follow them – they make my insta feed look pretty and their funny (punny?) tweets make me smile – and I am sure I am not alone in this. What fascinates […]

Politics In Transition: What happens to @POTUS now that there’s a new president?

Where do all the president’s tweets and facebook posts go?

The Perfect Recipe For Success

Food is universal. We all love food, and it if looks good, even better. In some sense, food isn’t just food, it can be culture, traditions, fond memories, a reason to gather with friends, family, and loved ones. We all eat to live, but the thinking seems to have shifted to “living to eat.” Though many […]

Politics v. Social Media

Facebook is not the place for politics.  That is exactly how my political views on Facebook read.  People that know me very well find this funny, as I am very opinionated when it comes to Politics and can always hold my own in political debates.  But to me, Social Media is different.  I tell myself […]

Don’t be Blockbuster.

THE BACKGROUND Earlier this week, an e-mail went out to my department with an offer for free tickets to the FutureM2016 conference in Boston. I immediately signed up, seeing this not only as on opportunity to learn about marketing technology, but also as a great source of material for tweets and blogs! There was a […]

Posted Up In Hillside

“When I was abroad and didn’t have wifi for one or two days, I would miss so many Instagrams” my friend Christina mused. We sat in Hillside with our New England Classics in one hand and our phones in the other. “And then when I would finally get wifi,” she continued, her eyes bulging, “I […]

The Facade of Happiness on Social Media

Sitting through the first Kane Social Media class my thought process went something like this: (1) Professor Kane is animated, cool! (2) How do I manage all of this on canvas? (3) Where are we on canvas now? (4) This is a lot of information (5) Professor Kane is crazy! (6) That girl looks like […]

Initial Thoughts on Social Media

“I can’t wait for my high school reunion to see how everyone turned out…” I guess I wanted everyone to know I thought this Facebook page was funny when I liked it back in the 8th grade. In my defense, that was when the majority of my newsfeed was my friends liking random pages with funny tag lines […]

Initial Thoughts on Social Media

My views on Social Media vary drastically, depending on which lens I am looking through. Two of these lenses that immediately come to mind are that of myself, and a business. My View As an individual, I do not like what social media does to people. We’ve all seen the pictures: at sporting events… at concerts… at […]

Initial Thoughts

Social media is something that whether we would want to admit it or not has come to run our lives.  Whether you are a child of the “tech generation” brought up by each detail of emerging gadgets, or you are a “baby boomer” trying to understand the technology growth over the years, social media that […]