Tag Archives: Facebook

What Happens When the Ref Gets it Wrong?

Modern digital technology allows anyone with an internet connection and an opinion to weight in on decisions made by a sports official. Using an example from an NFL game this past weekend, this post examines the typical social media response to dubious calls.

Buy It Now: Why Facebook Should Acquire eBay

Facebook is in the business of making connections. They connect you with your old classmates, your favorite celebrities, and the companies you use the most. They can even connect you with a person who is willing to buy your unwanted items. In fact, on June 22, 2017 Facebook changed their mission statement to “Give people […]

You have one friend request – Add your boss as a friend?

Let’s face it – regardless of whether you are the summer intern, the manager, or the CEO of your organization, everyone stares out into the same social media minefield and wonders about the etiquette and appropriateness of connecting with work colleagues online.

Winning the Internet in Gucci

Last week, the luxury fashion brand Gucci started generating headlines for unveiling its new collection of watches through creating a series of branded memes in collaboration with artists and popular Instagram meme accounts (referred to as the “collaborative art project” by the brand itself) and posting them on their social media channels. For a luxury brand with […]

Best of Boston

Many small businesses make the same mistake when it comes to social media – they tend to bombard followers with an endless stream of advertising messages, which followers fail to engage with. Here are a few companies near BC that are using Facebook, Instagram, and Yelp effectively.

Digital Diplomacy

The first Twitter President is testing the rules of Social Media Diplomacy, but the world is shrinking and there are a lot of reasons to be optimistic about how countries, Governments, and their citizens will interact online in the future.

Four Reasons to Embrace the Hacker Way

Reaching new heights: how Facebook drives results for businesses You know Facebook as the platform that is creating a more open and interconnected world by providing people the power to consume, produce, and share media on a mass scale. But what about the side of Facebook that has transformed the way businesses connect with customers? […]