Tag Archives: fashion

#NYFW: Social Media and the Business of Fashion

New York Fashion Week, also known as Mercedes-Benz Fashion Week, is bi-annually one of the biggest events in fashion across the globe. This event is also one of the biggest opportunities for designers, models, celebrities, and sponsors to promote their brand through social media. This September, NYFW concluded with 181 shows that generated $900 million in revenue. […]

From the Runway to Your Phone: Creating a Brand in Fashion

What is a Man Repeller? “man·re·pell·er1  [mahn-ree-peller] –noun she who outfits herself in a sartorially offensive mode that may result in repelling members of the opposite sex. Such garments include but are not limited to harem pants, boyfriend jeans, overalls, shoulder pads, full length jumpsuits, jewelry that resembles violent weaponry and clogs. –verb (used without object),-pell·ing, -pell·ed. to commit the act of […]

The Instagram Economy

Imagine earning six figures by pretending to watch TV or getting into a cab. For the lucky few of the Instagram ‘elite’ this is a reality. The rise of the Instagram economy has enabled bloggers to create a new industry where brands pay large sums to be featured in their posts. While many actors, models […]

My New BFF: The Rise of the Social Media Influencer

Last year, Forbes.com published an article that said word of mouth was the most important form of social media for marketers. The idea was simple: having 100 customers who are passionate about your brand and willing to share it with their network was better than having 10,000 unengaged fans on Facebook. As consumers, we see […]

Apple Watch Puts Social Media on Our Wrists

Yesterday, Apple, the company known for innovation in technology and design, officially came out with its entirely new product, the Apple Watch (which comes in three different styles, Apple Watch, Sport, and Edition). Though customers will need to wait until April to purchase this wearable device, Apple used yesterday’s “Spring Forward” event to showcase some of the features to be expected from its Watch. Some of the most interesting and unique parts of this device are its social features, which span traditional platforms of social media, such as Instagram and Twitter, to newer outlets of connecting with other Apple users, for example its ability to send another person your heartbeat.

You no longer need to ask: “Where did you get that?”

Do you follow style bloggers on Instagram? Do you ever wonder where they get there clothes or want to ask, “Where did you get that?” Instagram does not allow users to post outlinks in their descriptions, so bloggers can’t include hyperlinks that show where they got their outfits. LIKEtoKNOW.it completely solves this problem and creates […]

A Whole Lot of Hauls

As someone interested in fashion, clothing, and shopping in general, I watch a lot of YouTube videos of the haul variety. As a sometimes-fashion blogger, I’ve posted a few hauls on my blog but I’ve never actually gone as far as vlogging a haul. For those who don’t know what a haul video is, it’s a […]

I’d Hukk That ;)

#Hukkit. Wanna hukk? I’d hukk that. #hukktheholidays. Happy hukking xo    Besides Hukkster’s playful and witty language, employed both on its Twitter account and at events, there are many things Hukkster’s doing that its peers and competitors aren’t. During my presentation last month, someone in the class mentioned that Pinterest has recently adopted initiatives similar […]

Selling a Lifestyle: Blogs, Bows, and the KJP Brand

After spending four years at a notoriously preppy boarding school with a dress code, I thought that I had my preppy fashion down.  I’ll admit that I have a shopping problem: few things make me happier than stepping into J.Crew or Lilly Pulitzer and looking at all the new clothes. However, I found my true […]


When I started working in fashion with Zara brand, I was surprised that marketing tools are totally different as working with FMCG. The image starts playing the main role to engage the target audience. Fashion can´t exist without trends and if the current trend is to be in social media, fashions brands should go there. […]

Fashion Forward

Fashion shows are exclusive to say the least. You have to be rich, famous, or a pretty darn good designer to be in attendance at any worthy fashion week show, as these events are not open to the public. The conventional wisdom that once closed its doors to aspiring designers and customers, is now encouraging […]