Tag Archives: Fitness

The Kayla Itsines Movement: Utilizing Instagram for the Perfect Body & Brand

  I originally discovered Kayla Itsines and her fitness empire the way that I come across many things these days—Instagram. I remember scrolling through my feed and seeing five of my friends “like” one her posts. Inevitably, I clicked the photo to see what it was all about. The Instagram account, @kayla_itsines, contains hundreds of […]

Presentation Follow Up: Social media in the Fitness Industry

As I said in my presentation last week, the fitness industry has taken the Instagram world by storm. In the Instagram world they are known as the “#fitfam.” Professionals and amateurs alike use Instagram to promote their fitness products and attract new clients. For amateurs especially, Instagram offers them a way to become insta-famous insta-fast, […]

Social media can’t give you six-pack abs… Or can it?

On a Tuesday evening, after a long day at work, the last thing I want to do is go workout. I would much rather sit on the couch and mindlessly scroll through my social media feeds to catch up on all of the latest gossip, news, and events I missed today. Except when you follow […]

Fitmoo.com takes Fitness and Health social

Last summer, I worked as an intern for a social media startup called Fitmoo. The reason I wanted to share this topic is because the company publically launched on March 16, 2015. Fitmoo is a fitness social media platform that works to strengthen the bond of communities for health and fitness enthusiasts. Fitmoo sees itself […]

#fitfam: Growing a(n Extremely) Personal Brand

My 2013 New Year’s Resolution was to lose weight. So original, right? I had been overweight all my life, and though I had lost nearly 30 pounds since 2011, I wanted to take back control of my health, after doctors telling me for the better part of eight years that I needed to do something […]

Wearable Fitness in the Social Age

The Wearable Fitness Craze With one in ten Americans over 18 owning some sort of activity tracker, wearable fitness devices are gaining significant popularity and are the newest necessity for your everyday life. An industry forecaster has forecasted that sales of wearable technology will grow from $8.6 billion in 2012 to nearly $30 billion by […]


Obstacle racing is the sport in which a competitor conquers obstacles that challenge him or her, both physically and mentally. Most races involve mud, water, and trail runs, and require the actions of running, climbing, crawling, swimming, jumping, and carrying. Chances are you or someone you know has recently completed an obstacle race. They have […]