Tag Archives: Instagram

You have one friend request – Add your boss as a friend?

Let’s face it – regardless of whether you are the summer intern, the manager, or the CEO of your organization, everyone stares out into the same social media minefield and wonders about the etiquette and appropriateness of connecting with work colleagues online.

Winning the Internet in Gucci

Last week, the luxury fashion brand Gucci started generating headlines for unveiling its new collection of watches through creating a series of branded memes in collaboration with artists and popular Instagram meme accounts (referred to as the “collaborative art project” by the brand itself) and posting them on their social media channels. For a luxury brand with […]

Best of Boston

Many small businesses make the same mistake when it comes to social media – they tend to bombard followers with an endless stream of advertising messages, which followers fail to engage with. Here are a few companies near BC that are using Facebook, Instagram, and Yelp effectively.

Four Reasons to Embrace the Hacker Way

Reaching new heights: how Facebook drives results for businesses You know Facebook as the platform that is creating a more open and interconnected world by providing people the power to consume, produce, and share media on a mass scale. But what about the side of Facebook that has transformed the way businesses connect with customers? […]

Coffee, Watches & Kylie Jenner: Building a Brand with Social Media

I am fascinated by brands who get Social Media right. I might not be a customer or a frequent customer yet, but I still follow them – they make my insta feed look pretty and their funny (punny?) tweets make me smile – and I am sure I am not alone in this. What fascinates […]

Initial Thoughts

There is absolutely no way I am going to my ten-year high school reunion this summer. Okay, so it is over 3,000 miles away in Dublin, Ireland, but even if it was easier to get to, I am not entirely sure what the point would be. I don’t feel the need to reconnect with my […]

The Power of the Finsta

Finsta: For those of you unfamiliar with the term, a Finsta is a fake Instagram. The first time I made a Finsta was as a joke with my friend. We didn’t follow the conventional method of posting outwardly embarrassing photos, but we did post a collection of photos we didn’t want to purposely show others. We […]

I Hate Social Media

(well not really.) I do; however, hate some of the consequences of social media. The one I hate the most? Phones at the dinner table. While social media is not the only reason there has been an uptick in the amount of phones at dinner table, it plays a huge part. I love my family, […]

From Beginning to End: My Social Media Experience

Before taking this class my use of social media was dwindling. Besides Instagram, I rarely used any other form of SM regardless of the purpose. This class not only reinvigorated my use of social media, but it allowed me to look at SM from a totally different perspective. Reflecting back on my post regarding initial thoughts on […]

Growth

It has been an enriching and rewarding semester delving into the world of social media business. Is social media changing our society? Is social media bad or good? I can write at length about these two questions and I can accumulate research to support an argument but I wouldn’t be elaborating on what I’ve gleaned […]

#gassongram

It’s fair to say that all universities across the globe are utilizing some form of electronic outreach namely, social media. Which institution is utilizing social in the most effective way? According to CollegeAtlas.org Boston College ranks 21 in ‘most influential colleges in social media’. The site aggregates data from 30 data points from 400 colleges […]

BC Senior Gift 2016

Alright, so I have to come clean and admit that joining Senior Class Gift Committee was more of a social ploy than anything else.  The fact that it was another thing to add to my resume under the very empty category of “activities” was also an added bonus.  Being in charge of planning senior events […]

Finstagram… Is it for you?

Last week, the New York Times wrote an article about the new social media trend of creating “fake” personal Instagram accounts. In contrast to your day-to-day Instagram filled with smiling, edited photos, your “Finstagram” would be a private social media page shared with only your close friends and family. How many hours cumulatively have we […]

How Target is Planning to Dominate the Holiday Season

Target is juicing up their social media campaign just in time for the holidays, using Snapchat, Facebook, Instagram and other platforms to capitalize on this shopping frenzy. Just to show how dedicated they are to social, Target has increased social media marketing spending by 30% for the holiday season. Colleen McDuffe, senior director of social media at […]

Postcards for Ants: Tiny Paintings with a Viral Following

  Tiny, tiny little paintings are gathering a HUGE following thanks to their devoted creator, with her thin brushes, unique perspective, and her authentic approach to social media. Postcards for Ants is a project started by South African artist Lorraine Loots. Cape Town was named The World Design Capital of 2014—and not soon after, Loots began her […]