Tag Archives: #IS6621 X

Striking a Balance

If you watch Parks and Recreation, I am sure you are familiar with Tom and his obsession with social media, and Ron and his hatred of social media. If not, watch the above clip to get an idea of their polar opposite social media attitudes. Ultimately, Tom and Ron are symbolic of the angel and devil […]

A Glimpse at the Future of Social Media, Education, and Digital Technology

Coming into this class, I was interested in technology and social media, but also quite skeptical. Over the course of the semester, my view has changed, becoming more optimistic about the future of social media, education, and the workplace. Professor Kane was right in his TED Talk we watched at the beginning of the semester […]

My Social Media Journey: Final Thoughts

On my first blog post I described my 2005 encounter with social media, the strong role it grew to have during my formative years and my questions for how it would affect business as we know it. In keeping with that line of thought, I have broken down the lessons I’ve learned throughout the semester […]

5 Ways Social Media Improves the Holidays

The holiday season has just begun, and already social media platforms have made my holiday so much easier. Most years I take social media for granted since it has been around since I have been old enough to buy my own gifts. This year, I really want to take the time to thank social media for […]

How MLB’s Digital Strategy is Changing the Game

This week, I will look at how Major League Baseball’s digital strategy is helping it appeal to a new generation of fans. By traditional measures, baseball appears to be decreasing in popularity, especially among the younger demographic, with a large number of TV viewers over 55 years old and Little League participation rates falling. However, this […]

Should Brands Have Stood with France?

On Friday evening, when my phone started to buzz, I could not believe what my eyes were seeing. More hatred, suffering, fear and loss… and in a country that many of us consider to be close to home.  One that many of us have visited and that we quickly fell in love with; one we […]

Facebook’s Safety Check: Newfound Global Responsibility

I had intended to blog about the rise of email newsletters like ‘the Skimm’ and ‘Lenny Letter’ and counteract Phil Simon’s (author of “Message Not Received”) claim that “email is killing us.” It was Friday, late afternoon, and I was reading current articles and blogs on the triumphant return of the email newsletter, when #Paris started […]

Social Media’s Response to the November 2015 Paris attacks

After the horrifying events that occurred in France on Friday evening, I felt compelled to write this post overviewing the response on social media. On November 13th, 2015, a series of mass shootings and suicide bombings were carried out in Paris and Saint-Denis which killed 129 and injured hundreds more. Yesterday French President François Hollande made a statement that these terror […]

MassNightly: Plan your night out!

Tanya Williams, my best friend since elementary school, came to visit me this weekend. In casual conversation with her, she mentioned she loves her current internship as a social media intern with a startup called MassNightly. I was eager to hear more about her experience, so asked her for a more formal follow-up interview to […]

Is Your Twitter Header Blurry?

I would like to address a pet peeve of mine in regards to the aesthetic elements of various social media platforms. I believe presentation is sometimes overlooked or taken lightly when establishing a social media account. I feel from a branding standpoint, consistency goes a long way. I’ve researched a variety of Twitter accounts and […]

The Tattoo You Never Wanted

Professor Ransbotham’s class on data analytics two weeks ago left me with a great amount to think about. ‘Big Data’ has been a buzzword for the past few years, however it is only recently that I’ve began to understand the implications of it. Data Scientists are constantly improving their analytical methods and the granularity of […]


As loneliness is quickly becoming a huge public health concern I would like to address the effect that social media can have on people. There seems to be two different types of uses of social media. The healthy one, where we use it to connect with those around us, and the not so healthy one […]

The Live Mobile Streaming Wars: Who Will Win – Periscope or Meerkat?

As promised during my in-class presentation on Periscope last week, today’s blog post will cover the key differences between the two most prominent live mobile streaming apps – Periscope and Meerkat. I’ll also share my predictions on who I think is best positioned to win and I’d love to hear yours. The social media world […]

Big Data, Analytics, and the Future of Baseball

Following our class last week on data and analytics, I wanted to take a look at how analytics and other innovations are changing the game of baseball. Major League Baseball has always been data-driven, with statistics easier to record than other sports and longer seasons creating large datasets ripe for analysis.  Data has become even […]


A study says that people decided to unfriend a person because of offensive statements, they are trying to sell them something (brands or products), people having strong feelings about political topics or just a controversial topic and the rest do it because of lack of interaction. Normally we will start to follow a person or […]