Tag Archives: luxury

Burberry: Social Media’s Luxury

As one of the first luxury brands to adopt a social marketing strategy, Burberry is an example of how to effectively leverage digital for a business. Their goals include inspiring a broad consumer appeal, extending and strengthening the brand name around the world, and blurring the line between in-store and online experiences. Revenues have grown by an average 18% […]

Luxury Brands: The Incompatibility Myth

Luxury brands today have invested a lot to maintain their high brand image. Certain brands have existed for decades and have preserved their aura of prestige for generations. But with the rise of e-commerce, myths have circulated the industry that discourage digital marketing. While social media promotes a great audience reach and effective consumer engagement […]