Tag Archives: Marketing strategy

Why Should Brands Go Native?

Last week I presented on native advertising and how it has revolutionized the way companies can target consumers. I want to delve deeper into the benefits and costs it presents as well as how companies can look to learn from past examples of native ads at work. So what is native advertising again? Native advertising is a form of […]

Evolution of #Marketing & Business Growth

I read an article in Forbes over the summer by an entrepreneur named Jason Nazar who felt the need to bestow some wisdom on us Millennials. One of his tips: social media is not a career. He goes on to say it’s just a marketing function, and pegging your whole career on managing social media […]