Tag Archives: marketing
Philosophies and technology to help the new age marketer succeed.
I admit it. I was one of those high school teenagers that jumped on the Tumblr trend, constantly browsing through pretty outfits, inspiring quotes and TV show GIFs during class and study breaks. But after so many years, I really thought the presence of Tumblr was long gone…in fact, it was only on spring break […]
Reaching new heights: how Facebook drives results for businesses You know Facebook as the platform that is creating a more open and interconnected world by providing people the power to consume, produce, and share media on a mass scale. But what about the side of Facebook that has transformed the way businesses connect with customers? […]
The podcast industry is changing and someday we will look back in disbelief at the decade where endless amounts of high quality content was accessible at virtually no cost to the consumer.
“Your order is on its way.” Now that’s what I like to hear. Without leaving the comfort of my dorm, I can have a box of sushi or Pad Thai on its way to campus in a matter of minutes. How have food delivery services such as Grubhub, Blue Apron, and Amazon Fresh […]
[Image from cover of novel by author Ben Bova, 1989 Tor Books] We’ve seen it coming since the eighties, but now that “cyberbooks” are upon us, not only in the form of ereaders but also online content through social media, what has changed for the publishing industry? For authors? Why are you lumping social media […]
My views on Social Media vary drastically, depending on which lens I am looking through. Two of these lenses that immediately come to mind are that of myself, and a business. My View As an individual, I do not like what social media does to people. We’ve all seen the pictures: at sporting events… at concerts… at […]
In regards to higher education, many universities can amass hundreds upon hundreds of various social media accounts. Boston College for example has approximately 80 departments all leveraging 1-9 social media platforms. Social media management tools make it possible to organize messaging and gauge better engagement opportunities. As a business, management tools are predominantly paid for […]
Virtual reality, or VR, has been the next big thing for a long time now. I never really took it seriously and paid it little attention, assuming the technology was still a long way from commercialization. But just within the last four weeks, I’ve come into contact with virtual reality on several occasions. I can’t […]
I would like to address a pet peeve of mine in regards to the aesthetic elements of various social media platforms. I believe presentation is sometimes overlooked or taken lightly when establishing a social media account. I feel from a branding standpoint, consistency goes a long way. I’ve researched a variety of Twitter accounts and […]
I have been an avid user of Pinterest and passionate advocate since high school. Namely, as an artist, I found it an unparalleled source of inspiration and discovery. That evolved into recognizing its far-reaching marketing implications, which I foresee transforming how we find products and brands we are passionate about, how we make purchase decisions, […]
In my writing intensive course that is required for my communications major, I had to choose a musician to analyze for my final paper. Naturally, I chose arguably one of the most successful artists of all time, none other than Miss Taylor Swift. But why is Taylor so successful? Don’t get me wrong, I am […]
So far in Social Media and Digital Business, I’ve been forced to face a painful fact: I’m not cool. Not even a little bit. I hear the undergrads in our class talking about things called Yo, Periscope, and Meerkat, and I constantly find myself Googling new words after class. Recently, I asked some of my […]