Tag Archives: marketing

Tumblr ≠ Teenage Angst?!

I admit it. I was one of those high school teenagers that jumped on the Tumblr trend, constantly browsing through pretty outfits, inspiring quotes and TV show GIFs during class and study breaks. But after so many years, I really thought the presence of Tumblr was long gone…in fact, it was only on spring break […]

Are you smarter than ProfKane?

Do you think you’re seasoned enough to teach #IS6621? With over half of the semester in the rearview mirror… …it’s time to test your knowledge! The following quiz is designed to put your brain to the test as it relates to class content and the social-media-digital-business landscape, so that ideally neither Grad students (with their […]

Four Reasons to Embrace the Hacker Way

Reaching new heights: how Facebook drives results for businesses You know Facebook as the platform that is creating a more open and interconnected world by providing people the power to consume, produce, and share media on a mass scale. But what about the side of Facebook that has transformed the way businesses connect with customers? […]

Podcasts – Pay to Play

The podcast industry is changing and someday we will look back in disbelief at the decade where endless amounts of high quality content was accessible at virtually no cost to the consumer.

Food delivery merges my two favorite pastimes: eating and not moving

    “Your order is on its way.” Now that’s what I like to hear. Without leaving the comfort of my dorm, I can have a box of sushi or Pad Thai on its way to campus in a matter of minutes. How have food delivery services such as Grubhub, Blue Apron, and Amazon Fresh […]

Who Knows Publishing in 2017?

[Image from cover of novel by author Ben Bova, 1989 Tor Books] We’ve seen it coming since the eighties, but now that “cyberbooks” are upon us, not only in the form of ereaders but also online content through social media, what has changed for the publishing industry? For authors? Why are you lumping social media […]

Initial Thoughts on Social Media

My views on Social Media vary drastically, depending on which lens I am looking through. Two of these lenses that immediately come to mind are that of myself, and a business. My View As an individual, I do not like what social media does to people. We’ve all seen the pictures: at sporting events… at concerts… at […]

#gassongram

It’s fair to say that all universities across the globe are utilizing some form of electronic outreach namely, social media. Which institution is utilizing social in the most effective way? According to CollegeAtlas.org Boston College ranks 21 in ‘most influential colleges in social media’. The site aggregates data from 30 data points from 400 colleges […]

Tools of the New Trade

In regards to higher education, many universities can amass hundreds upon hundreds of various social media accounts. Boston College for example has approximately 80 departments all leveraging 1-9 social media platforms. Social media management tools make it possible to organize messaging and gauge better engagement opportunities. As a business, management tools are predominantly paid for […]

Virtual Reality – It’s a Thing Now

Virtual reality, or VR, has been the next big thing for a long time now. I never really took it seriously and paid it little attention, assuming the technology was still a long way from commercialization. But just within the last four weeks, I’ve come into contact with virtual reality on several occasions. I can’t […]

Is Your Twitter Header Blurry?

I would like to address a pet peeve of mine in regards to the aesthetic elements of various social media platforms. I believe presentation is sometimes overlooked or taken lightly when establishing a social media account. I feel from a branding standpoint, consistency goes a long way. I’ve researched a variety of Twitter accounts and […]

The Future of Visual Search and Marketing : Pinterest

I have been an avid user of Pinterest and passionate advocate since high school. Namely, as an artist, I found it an unparalleled source of inspiration and discovery. That evolved into recognizing its far-reaching marketing implications, which I foresee transforming how we find products and brands we are passionate about, how we make purchase decisions, […]

Taylor Swift Using Social Media to Diminish Her Celebrity Identity

In my writing intensive course that is required for my communications major, I had to choose a musician to analyze for my final paper. Naturally, I chose arguably one of the most successful artists of all time, none other than Miss Taylor Swift. But why is Taylor so successful? Don’t get me wrong, I am […]

Are you on Woo Woo yet?

So far in Social Media and Digital Business, I’ve been forced to face a painful fact: I’m not cool. Not even a little bit. I hear the undergrads in our class talking about things called Yo, Periscope, and Meerkat, and I constantly find myself Googling new words after class. Recently, I asked some of my […]

BC OR BC?

Social media is arguably a channel used for branding. With every tweet or post there is a perfect little squared logo right beside it. If you see a logo enough times it may just prompt you to read further or, stop following. Boston College has two distinct logos; the official seal logo and the athletic […]