Tag Archives: NBA

What Happens When the Ref Gets it Wrong?

Modern digital technology allows anyone with an internet connection and an opinion to weight in on decisions made by a sports official. Using an example from an NFL game this past weekend, this post examines the typical social media response to dubious calls.

Technology Transforming NBA Free Agency

2009: Championship 2010: Championship 2011: Lost to eventual champion Dallas Mavericks Ever Since: Struck out on nearly every big free agent, unable to rise back to their dominant winning ways. In fact, the current playoff drought is the longest it has ever been for the Lakers. This is an organization that has never had a problem landing free […]

Initial Expectations for Social Media…as it Pertains to Sports Teams

The expectations I have for Social Media are based on the two different types of exposure I have had: 1.) personal use and 2.) work-related use. For me, work-related use encompasses the way in which Social Media platforms such as Twitter have been used by professional and collegiate sports teams. Recently, I have been fortunate […]

#FearTheDeer: Social Media and Professional Sports Teams

The Milwaukee Bucks finished in last place in the National Basketball Association for the 2013-2014 season with a record of 15-67. And as a Wisconsin native and Bucks superfan, I must sadly admit that the Bucks were not very good at basketball for this last season. Luckily, as a fan of social media, I get […]

What the NBA can Teach Us

A lot can be learned from the NBA’s social media presence. After all, despite being one of the least popular sports, the league is absolutely dominating the other three major American sports on both Twitter and Facebook. So what exactly are they doing right? 1) They Offer Exclusive Content Other leagues have strict rules about […]

2:37 PM, “Rajon Rondo has torn his ACL”

During the Boston Celtics and Miami Heat basketball game on Sunday, January 27th, ABC reporter Doris Burke announced that Boston guard Rajon Rondo had officially torn his ACL and would miss the remainder of the 2012-2013 NBA season. This news came after Rondo was pulled from the starting lineup shortly before the start of the […]