Tag Archives: social media marketing

Initial Thoughts

Social media is something that whether we would want to admit it or not has come to run our lives.  Whether you are a child of the “tech generation” brought up by each detail of emerging gadgets, or you are a “baby boomer” trying to understand the technology growth over the years, social media that […]

Your Press Pass

Periscope is a live video streaming app for IOS and Android that launched in March of 2015.  Many campuses are utilizing Periscopes features and broadcasting campus tours. Cara Rousseau, manager of digital and social media strategy at Duke believes that live streaming technologies like Periscope and Meerkat will be part of the college communications and […]

1 Week, 3.4 Million Albums

Remember when buying and receiving iTunes gift cards was useful? Whether they were for stocking stuffers or Secret Santa gifts, $10 on an iTunes gift card could get you a whole album. However, those days are old news. These days, a majority of avid music listeners are subscribed to Spotify premium or loyal streamers on SoundCloud. […]

Tools of the New Trade

In regards to higher education, many universities can amass hundreds upon hundreds of various social media accounts. Boston College for example has approximately 80 departments all leveraging 1-9 social media platforms. Social media management tools make it possible to organize messaging and gauge better engagement opportunities. As a business, management tools are predominantly paid for […]

Is Your Twitter Header Blurry?

I would like to address a pet peeve of mine in regards to the aesthetic elements of various social media platforms. I believe presentation is sometimes overlooked or taken lightly when establishing a social media account. I feel from a branding standpoint, consistency goes a long way. I’ve researched a variety of Twitter accounts and […]

Social Media Interview with Small-Business Owner, Amy Spirito

Since she graduated from the Hallmark Institute of Photography in 2012, I have witnessed my long-term girlfriend Amy Spirito launch her own wedding photography business. Amy is known as a talented New England and Destination Wedding Photographer, but her hidden-talent is her keen business prowess. And while building Amy Spirito Photography and developing her brand, […]

Film studios use social media to build buzz

The film industry has been one benefactor of the social media revolution that has taken place over the past ten years. Social media has allowed film companies to advertise and build up buzz for their movies in whole new ways. YouTube is the main way that studios deliver trailers and other videos to the public, […]

Why Movies want to be Your Friend!

Social Media has disrupted a range of industries. From fashion to food executives across the board have had to quickly adapt and change their marketing and promotional strategies. The movie industry has not been immune to these changes. It arguably has been one of the industries most exposed to the changes. Overall, it has adapted […]

Wearing Social Media

Wearable technology is a remarkably fast growing and game-changing trend. According to PwC’s The Wearable Future report released in 2014, 1 in 5 Americans has a piece of wearable technology. There are a wide variety of wearable technologies, the most popular being smart watches. Other pieces of wearable tech include fitness trackers and augmented reality lenses […]

Are you on Woo Woo yet?

So far in Social Media and Digital Business, I’ve been forced to face a painful fact: I’m not cool. Not even a little bit. I hear the undergrads in our class talking about things called Yo, Periscope, and Meerkat, and I constantly find myself Googling new words after class. Recently, I asked some of my […]

BC OR BC?

Social media is arguably a channel used for branding. With every tweet or post there is a perfect little squared logo right beside it. If you see a logo enough times it may just prompt you to read further or, stop following. Boston College has two distinct logos; the official seal logo and the athletic […]

Reflecting back on 2015 Social Media trends, Ten months in

This week I came across a blog post from New Years Day on Social Media Examiner that I wanted to discuss. The post brought together 28 authors and social media professionals to share their predictions for Social Media Marketing in 2015 and reading over the article, a few of the trends presented stood out to […]

From the Runway to Your Phone: Creating a Brand in Fashion

What is a Man Repeller? “man·re·pell·er1  [mahn-ree-peller] –noun she who outfits herself in a sartorially offensive mode that may result in repelling members of the opposite sex. Such garments include but are not limited to harem pants, boyfriend jeans, overalls, shoulder pads, full length jumpsuits, jewelry that resembles violent weaponry and clogs. –verb (used without object),-pell·ing, -pell·ed. to commit the act of […]

The Instagram Economy

Imagine earning six figures by pretending to watch TV or getting into a cab. For the lucky few of the Instagram ‘elite’ this is a reality. The rise of the Instagram economy has enabled bloggers to create a new industry where brands pay large sums to be featured in their posts. While many actors, models […]

From Digital Audit to Digital Strategy: Quick Guide to Assessing a Brand’s Performance (Part I)

As I mentioned towards the end of my last post, my questions on how social/digital media is impacting businesses and brands motivated to take this course. Since I’d love to engage in these discussions with you all I’ve decided to dedicate most of my blog posts to these questions and topics. The first topic I’ve […]