Tag Archives: Social Networks

Tools of the New Trade

In regards to higher education, many universities can amass hundreds upon hundreds of various social media accounts. Boston College for example has approximately 80 departments all leveraging 1-9 social media platforms. Social media management tools make it possible to organize messaging and gauge better engagement opportunities. As a business, management tools are predominantly paid for […]

Is Your Twitter Header Blurry?

I would like to address a pet peeve of mine in regards to the aesthetic elements of various social media platforms. I believe presentation is sometimes overlooked or taken lightly when establishing a social media account. I feel from a branding standpoint, consistency goes a long way. I’ve researched a variety of Twitter accounts and […]

Selfie Improvement

Tired of not getting enough likes on your selfies? Andrej Karpathy, a Stanford Ph. D. student, may be able to help. He analyzed over 2 million selfies to figure out the best strategies for selfie success. How did he do it? He used a “convolutional network” to seek out patterns in selfies. Convolutional Neural Networks can […]

Taylor Swift Using Social Media to Diminish Her Celebrity Identity

In my writing intensive course that is required for my communications major, I had to choose a musician to analyze for my final paper. Naturally, I chose arguably one of the most successful artists of all time, none other than Miss Taylor Swift. But why is Taylor so successful? Don’t get me wrong, I am […]

“Drake looks like voldemort with hair” #RT?

Sticks and stones may break our bones, but words will never hurt us, right? Boston College professor, Peter Gray, recently wrote an article about the decline of student resilience. In it, he cites an incident where a student was traumatized after her roommate swore at her. Additionally, he mentions a time when two students called 911 […]

Implementing Yammer in a Danish Software Company #fail

For the past year and a half, I have been working part-time at a Danish software company. In March this year, they implemented Yammer as a companywide news channel. Yammer is a private social network for internal use in organizations. According to Microsoft, it is used by more than 500,000 companies worldwide. Yammer is like […]

The Intersection of Social Media Privacy Settings and Online Validation

     A few weeks ago, I had a conversation with a friend of mine about the reasons that people share content on platforms such as Instagram and Facebook. They mentioned that they had seen people delete photos off of their Instagram accounts if they did not get a good reception from those that were […]

Why the Facebook Dislike Button WILL NOT BE a Dislike Button

This past week there has been a lot of talk about Facebook introducing a dislike button after the Townhall Q&A at Facebook last Tuesday. It is no surprise that most major news sites chose to highlight the dislike button of the topics that were covered in the Q&A. CNN’s headline read: “Mark Zuckerburg: Facbook working […]

First Thoughts: Social Media, Good or Bad?

The development of social media in the last ten years has been incredible. Parents for years have employed the common phrase, “when I was younger there was no such thing as (insert modern day advancement)” to show their children how different their upbringing was. Now, this saying has a completely new meaning with the rapid […]

A Personal Reflection: Life, Knowledge, and Social Media

“I am going to work in sales next year for Oracle Corporation, where I will be doing inside sales for the first year and hopefully working my way up after that. I know my primary forms of contacting a potential Oracle customer will be by phone and email, but I want an edge. I want […]

Staying Afloat in Social Media

How can you sum up the last sixteen weeks?  There is one key thing that resonates in my head.  One of the most dangerous ventures you can take on will be social media and one of the most essential ventures you must take on is social media. Why Do I Need to Be Social? So […]

Final Reflections On Social Media: Who Is In Your Top 3?

From this Vantage Point It is interesting to look back to the beginning of the semester and now take stock of how increased exposure to social media has permanently re-wired my brain.  While that may not sound great to some, I welcomed the change.  To me, adapting is proof of intelligence.  Look in nature and confirm this […]

ISYS6621: We’re Already Late to the Social Education Party

BC offering us the opportunity to learn practical applications for something we typically use to goof around seemed almost hedonistic. However, as it turns out – we’re already way, way behind on this social media education thing.

Cheap-O-Air: The Power of Customer Service

I very infrequently complain on Twitter about goods or services I receive from companies because as a professional social media manager, I understand how hard it is to please each customer while simultaneously wanting to want to fix every problem fielded through social. However, the afternoon of March 4 was an exception. I was sitting in […]

Apple Watch Puts Social Media on Our Wrists

Yesterday, Apple, the company known for innovation in technology and design, officially came out with its entirely new product, the Apple Watch (which comes in three different styles, Apple Watch, Sport, and Edition). Though customers will need to wait until April to purchase this wearable device, Apple used yesterday’s “Spring Forward” event to showcase some of the features to be expected from its Watch. Some of the most interesting and unique parts of this device are its social features, which span traditional platforms of social media, such as Instagram and Twitter, to newer outlets of connecting with other Apple users, for example its ability to send another person your heartbeat.