Tag Archives: socialmedia

The Power of the Finsta

Finsta: For those of you unfamiliar with the term, a¬†Finsta is a fake Instagram. The first time I made a Finsta was as a joke with my friend. We didn’t follow the conventional method of posting outwardly embarrassing photos, but we did post a collection of photos we didn’t want to purposely show others. We […]

Initial Thoughts

Social media is something that whether we would want to admit it or not has come to run our lives. ¬†Whether you are a child of the “tech generation” brought up by each detail of emerging gadgets, or you are a “baby boomer” trying to understand the technology growth over the years, social media that […]

Here We Go

Before registering for Social Media and Digital Business, I had a general idea of what to expect because I had a friend who took this class last semester. I knew it would be a lot of work, but I was totally willing to accept the challenge I was about to face because I felt like […]

Tools of the New Trade

In regards to higher education, many universities can amass hundreds upon hundreds of various social media accounts. Boston College for example has approximately 80 departments all leveraging 1-9 social media platforms. Social media management tools make it possible to organize messaging and gauge better engagement opportunities. As a business, management tools are predominantly paid for […]

Is Your Twitter Header Blurry?

I would like to address a pet peeve of mine in regards to the aesthetic elements of various social media platforms. I believe presentation is sometimes overlooked or taken lightly when establishing a social media account. I feel from a branding standpoint, consistency goes a long way. I’ve researched a variety of Twitter accounts and […]

The Future of Visual Search and Marketing : Pinterest

I have been an avid user of Pinterest and passionate advocate since high school. Namely, as an artist, I found it an unparalleled source of inspiration and discovery. That evolved into recognizing its far-reaching marketing implications, which I foresee transforming how we find products and brands we are passionate about, how we make purchase decisions, […]

Social Media Interview with Small-Business Owner, Amy Spirito

Since she graduated from the Hallmark Institute of Photography in 2012, I have witnessed my long-term girlfriend Amy Spirito launch her own wedding photography business. Amy is known as a talented New England and Destination Wedding Photographer, but her hidden-talent is her keen business prowess. And while building Amy Spirito Photography and developing her brand, […]