Tag Archives: Strategy


Two weeks ago I gave my presentation on Social TV, specifically how it has impacted AMC. There was just so much information on this topic, so I wanted to further explain some of the insights I garnered from my research. My takeaways were: 1. Use Social Media to Find an Audience. Finding an audience is […]

The New Tupperware Party: Rodan and Fields on Social Media

This weekend, I was talking to a friend who works in the marketing technology space about potential blog post topics for my social media class. I was trying to subtly convince him to let me interview him for my post, but things quickly took a sharp left turn. “Erin, you know what I would want […]

Film studios use social media to build buzz

The film industry has been one benefactor of the social media revolution that has taken place over the past ten years. Social media has allowed film companies to advertise and build up buzz for their movies in whole new ways. YouTube is the main way that studios deliver trailers and other videos to the public, […]

Twitter Take Two: Thoughts & Expectations

I opened my first Twitter account in March 2011 (disclosure: I’m not claiming to be one of the first users; I realize this is 3 years too late for die-hard Twitter fans). 39 Tweets and 4 Favorites later, my stint on Twitter came to an end. I don’t remember it being a conscious decision to […]

Birthright’s Social Media Strategy

Last summer, I participated in one of the most memorable experiences of my life, Birthright. For those of you who have not heard of this organization, Birthright, also known as Taglit (which in Hebrew means “discovery,”) sends Jewish students and young adults ages 18-26 to Israel for free. Though it may seem unlikely to pass up the chance to have a completely subsidized $3000 trip given to anyone who has at least one Jewish parent and identifies as Jewish (full eligibility rules can be found here,) the organization continues to struggle to grow beyond its current numbers and attract Jewish men and women to sign up before they turn 26 years old.

Social Selling: That Sounds Fun.

Does this mean conducting business transactions by relating to people where buyers enjoy communicating during the process? This is a sales concept that has worked throughout generations and is still working, but the fielding play has changed. Enter social media. According to HubSpot, “social selling is when salespeople use social media to interact directly with […]

Not Quite Freemium Economics

So, what happens when you combine something that is outwardly entirely available for free and incorporate several options within the game only available at a premium? You get the tiered business model that has turned the mobile gaming industry on its head: ‘freemium.’ “Freemium is not Free” “Freemium is a pricing strategy by which a product […]

Social Media For Dummies

Coming into this class, I was confident I knew plenty of relevant information about Web 2.0 since I practically grew up with it. Constantly checking my Facebook and Twitter feeds or refreshing my Instagram profile made me think I was knowledgeable about social media, but in actuality there is so much more out there. After […]

If you don’t already ‘get it,’ you’re already falling behind

Social media and I go way back.  As I’ve already explained before in my original post “If I can’t find them online, their resume is tossed,” I have experience with a variety of social media channels.  As compared to some of my peers, I didn’t reluctantly sign up for a Twitter account for this class; […]

Socially Regulated

Companies in highly regulated industries such as financial services, pharmaceuticals, healthcare, and insurance don’t have a major presence on social media. Each of these industries has a different federal regulatory agency with its own rules, regulations and supervisory guidelines that companies must adhere to. Many regulated companies know that social media is important but are […]