Tag Archives: Super Bowl

Are You on Nationwide’s Side?

Like many, I laughed during the Avocados from Mexico commercial as fellow eagle Doug Flutie announced the first ever draft, rolled my eyes as Kim Kardashian snapped selfies with her T-mobile phone, and was overwhelmed with happiness when the Budweiser puppy reunited with his owner. Then Nationwide dropped a bomb on all of us. I […]

#BecauseIDied: Just Because You Know Something Will Go Viral, Should You Still Do It?

Creating a viral ad can increase brand awareness and campaign resonance. But sometimes making something you know will go viral may not be the smart move if you aren’t doing it for the right reasons.

Social Media and the Super Bowl

I’ve given it a lot of thought, and I have come to the conclusion that I cannot write about anything besides the Super Bowl this week. I feel this way partly because I am a die-hard Patriots fan, and partly because Super Bowl XLIV was the most watched show in television history. I, along with millions […]

The Hashtag: Now a Hero

Get it trending! The hashtag has emerged in our everyday language as a powerful tool over social media that allows words or unspaced phrases to be grouped and tagged together. But the hashtag has had quite the evolution. Initially, the #hashtag was excessively used on social media in unproductive and essentially useless manners… Jimmy Fallon […]

The Social Super Bowl

There’s only three weeks of football left in the regular season – that means Super Bowl Sunday will be here before you know it. On February 1, 2015, millions of viewers will tune in to Super Bowl XLIX, not only for the big game, but also for the highly anticipated commercials. Companies shell out millions […]

Social Media in a Changing World

In my original blog post for #MI621 this semester, I spoke to the immovable power of Facebook and the enormous switching costs that one would incur when considering the vast amount of information (posts, pictures, videos and more) that would be lost if something new and better were to come along that did the exact […]

Social Media Through a New Lens

Did you receive Ryan’s snapchat? Did you see the photo of Joe’s new car on Instagram? I’m planning a birthday party, I’ll invite you on Facebook. Did everyone read the tweet Jimmy Fallon tweeted last night? Okay, so our everyday language has become jampacked with social media terms, even if we are unaware of it. […]


Super Bowl commercials have become a cultural phenomenon. The Super Bowl is the most watched television broadcast in the U.S. Super Bowl XLV in 2011 attracted an average audience of 111 million viewers. The network that broadcasts the Super Bowl charges a premium on the advertising during the game. At this year’s Super Bowl XLVII, […]

Expect More RIMM Refugees in 2013

In its latest rounds of press releases, Blackberry announced a name change from RIMM to Blackberry along with a host of features for its newest operating system. The company assures customers that its app store is more than adequate and boasts over 70k apps, almost none of which are exclusive to the Blackberry 10 platform. […]