Tag Archives: Twitter

What Happens When the Ref Gets it Wrong?

Modern digital technology allows anyone with an internet connection and an opinion to weight in on decisions made by a sports official. Using an example from an NFL game this past weekend, this post examines the typical social media response to dubious calls.

You have one friend request – Add your boss as a friend?

Let’s face it – regardless of whether you are the summer intern, the manager, or the CEO of your organization, everyone stares out into the same social media minefield and wonders about the etiquette and appropriateness of connecting with work colleagues online.

Best of Boston

Many small businesses make the same mistake when it comes to social media – they tend to bombard followers with an endless stream of advertising messages, which followers fail to engage with. Here are a few companies near BC that are using Facebook, Instagram, and Yelp effectively.

Digital Diplomacy

The first Twitter President is testing the rules of Social Media Diplomacy, but the world is shrinking and there are a lot of reasons to be optimistic about how countries, Governments, and their citizens will interact online in the future.

Coffee, Watches & Kylie Jenner: Building a Brand with Social Media

I am fascinated by brands who get Social Media right. I might not be a customer or a frequent customer yet, but I still follow them – they make my insta feed look pretty and their funny (punny?) tweets make me smile – and I am sure I am not alone in this. What fascinates […]

Podcasts – Pay to Play

The podcast industry is changing and someday we will look back in disbelief at the decade where endless amounts of high quality content was accessible at virtually no cost to the consumer.

Politics In Transition: What happens to @POTUS now that there’s a new president?

Where do all the president’s tweets and facebook posts go?