Tag Archives: Viral

Winning the Internet in Gucci

Last week, the luxury fashion brand Gucci started generating headlines for unveiling its new collection of watches through creating a series of branded memes in collaboration with artists and popular Instagram meme accounts (referred to as the “collaborative art project” by the brand itself) and posting them on their social media channels. For a luxury brand with […]

Memes: The Voice of the Generation?

“Cash me ousside, how bow dah?”. If this phrase looks like nothing but a poorly-spelled and incoherent blurb, then congratulations, you have either been living under a rock or have not logged on to the Internet over the past month. Or perhaps, the way you use the Internet is completely different from every one else […]

Facebook Post Leads to Firing… Again

You’ve heard it again and again— “be careful what you post on social media”. Or at least that’s what I thought everyone knew. In another social media disaster, an employee of Atlanta-based Polaris Marketing Group was recently fired for a post on Facebook. What’s interesting about this situation, however, is that the post itself was […]

“Dear Fat People” – What Would You Do to Go Viral?

How cool would it be to go viral? How cool would it be to turn into a temporary mini celebrity and then all of a sudden get invited onto The Ellen Show? Whether it’s a little kid singing Bruno Mars, a girl accidentally burning her hair off while doing a curling iron tutorial, or Alex from […]

The great viral mystery of the 2-month-old blog post

Back in February 2015 I decided to blog about a topic very close to my heart – environmental conservation. My childhood in Hawaii has instilled in me a deep passion and advocacy for nature, and in particular, the health of the oceans. In my blog, I outlined the positive and negative effects of social media […]

Viral in It’s Own World

In my last blog post, I noted how pervasive the discussion of success with social media has become in our lives. I wish to return to that point, this time addressing a specific measure of that success: “Virality” What makes a photo, video, story, etc. go viral? What exactly constitutes the threshold for something to […]

Batkid: The coolest viral marketing campaign you’ve ever seen

If you haven’t heard about Batkid this week, you’ve been living under rock. Just in case you somehow missed it let me summarize for you… Miles, age 5, is in remission after battling leukemia, and told the Make-A-Wish Foundation that his wish was to be “Batkid” and they mobilized the city of San Francisco to […]