Tag Archives: YouTube

The Power of the Swoosh

Across the entire world, people recognize this symbol. The Nike Swoosh. According to millennials, Nike is the top apparel brand in the world. Additionally, Nike owns the #3 and #7 apparel brands for millennials with Jordan and Converse respectively. Nike is the 18th most valuable brand, worth over $80 Billion. The company prides themselves on their […]

Social Media as a Forum for Discussion and Authenticity

In my last post, I took a look at the downsides of social media and its detrimental effects, such as the pressure to be perfect and the anxiety that can result. This week, I will talk about how social media can be used to start discussions about important issues such as these and challenge the stereotypes […]

Who Do You Know Here?: How Affiliation Goes a Long Way in Social Media

Social media doesn’t get enough credit. Some people consider it a consider it a wasteland for millenials to post selfies on. Others believe it creates an environment that gives credit to those who don’t deserve it (for example, The Fat Jewish). Yes, certain outlets do prove these skeptics true, but as a whole, social media […]

My New BFF: The Rise of the Social Media Influencer

Last year, Forbes.com published an article that said word of mouth was the most important form of social media for marketers. The idea was simple: having 100 customers who are passionate about your brand and willing to share it with their network was better than having 10,000 unengaged fans on Facebook. As consumers, we see […]

Eurovision and Social Media

As a fan of The Eurovision Song Contest and the 2015 edition’s quickly approaching show, I thought it would be appropriate to talk about Eurovision’s social media presence and how they have popularized the contest outside of Europe with their use of social media. What is it? Before delving into the actual social media presence […]

Changing the mindset of teenagers navigating the world – Dan Bilzarian and his toys.

If you have an Instagram account and you’re a male within the age of 15-28 you will most likely have come across Dan Bilzarian’s infamous Instagram account. So who exactly is Dan Bilzarian? Son of a convicted corporate takeover specialist, He is a professional poker player that has gained tremendous fame through his Instagram account. […]

From Stranger to Success: How “Likes” Have Created Unrealized Careers

Megan, a Texas high school student, scrolls through her Vine feed on a summer afternoon. Ben, a young trendy businessman, is headed to work on the Subway, checking that morning’s newest pics on Instagram. You, after a terrible day at school, head to YouTube, searching for a pick-me-up. What do you and these people have […]

What to Make of AdBlock?

AdBlock For this final blog post, concluding my reflections on social media for #IS6621 Social Media and Web 2.0 for Managers, I plan to write a short exposition on AdBlock and then discuss some very tangible takeaways from my time on Twitter, in-class discussions and reading some very incredible blogs from the semester. As my […]

A Whole Lot of Hauls

As someone interested in fashion, clothing, and shopping in general, I watch a lot of YouTube videos of the haul variety. As a sometimes-fashion blogger, I’ve posted a few hauls on my blog but I’ve never actually gone as far as vlogging a haul. For those who don’t know what a haul video is, it’s a […]

DIY For President

The practice of DIY (Do-It-Yourself) has been around since the beginning of man…What’s new this time around, though, is that people now have SM outlets to share their favorite DIY techniques.

Seven Year Olds Making Seven Figures?

Like many other kids his age, Evan enjoys playing with toys and video games. Unlike other kids his age, he does so in a black room and gets paid up to $1.3 million a year in the process.

Social Media, You are Scary

Ah, social media. How I loathe you. Not because of my embarrassing history of involving “Duke” in my early screen names and emails – author’s note: we all make mistakes, but hit me up on Xbox Live @Dukehoopsfan422. Not because of my stagnating amount of Twitter followers. Not because the last a dozen pictures of […]

How We Label It: Who has Shaped and Shared Pantene’s #WhipIt Campaign?

Last week I got a message from my friend on gchat, “Have you seen this!?! I want to send it to every girl I know!” she exclaimed.  She attached a link to a Business Insider article, titled “Pantene Produces an Overtly Feminist Ad But It Won’t Be Seen In The US.” Well, the article was wrong […]

Juliana Everyday

“I finally came to terms with the fact that while it might be incredibly romantic to be discovered in a coffee shop, todays listeners—both casual listeners and fans and people on the industry side of things—were tuned into the internet. That’s just how things are these days. If you want an audience, that’s where you have […]

Thank You and Goodnight

With the holiday season and the end of mi621 fast approaching I felt it only fitting to express my gratitude to all those who have stuck by me throughout this past semester. Thank you Facebook. Or as I now call you: old faithful. When I began this class I was under the impression that you […]