In my last blog post, I noted how pervasive the discussion of success with social media has become in our lives. I wish to return to that point, this time addressing a specific measure of that success: “Virality”
What makes a photo, video, story, etc. go viral? What exactly constitutes the threshold for something to be identified as having gone viral? I would argue that you don’t need 10,000,000 views to call yourself viral. Some things just have a very particular audience, and that audience is extremely picky about what they want to see, watch, or read. That being said, it’s incredible that these things rarely break free of that limitation.
As you surely noticed by now, I am an avid watchdog of what goes on in and with regards to Israel. In my sphere, virality is subject to that very particular audience I mentioned before. The latest video to go viral can be viewed here. As the video points out, skip to 1:58 to find out why this video went viral with almost 200,000 views since it was published last Thursday.
Now 200,000 views may not seem like a big deal, but think about how particular the audience is for a political matter such as this. How many people actually follow their own nation’s political stories, let alone that of the United Nations? In addition, the video has been repeatedly targeted by anti-Israel hackers who wish to hide this story from the public [if the link does not work, this is why-see below).
If the story is confusing to you, let me explain in short: The United Nations gathers periodically to address situations around the world and often adopts resolutions that express their official opinion or plan of action for the matter. Last Thursday, November 14, the General Assemby of the UN adopted nine political resolutions against Israel, and zero against the entire rest of the world. Thinking her microphone was off and she was merely speaking to the person beside her, an unnamed UN interpretor muttered:
“I think when you have… like a total of ten resolutions on Israel and Palestine, there’s gotta be something, c’est un peu trop, non? [It’s a bit much, no?] I mean I know… There’s other really bad shit happening, but no one says anything about the other stuff.” [ie. Syria, Egypt]
Ignoring the actual politics of the situation because they are tremendously complex and could fill thousands of blog entries on their own, let’s take a look at the situation at hand.
First, thanks to modern web streaming technology, the entire free-access-Internet world was able to view a live webcast of a United Nations General Assembly session (maybe it’s just me, but that feels pretty cool). Second, because of that live webcast, those who did not see this occur live could be forwarded clips from the webcast or view them on YouTube. The United Nations has an interesting new level of accountability that we have never seen before thanks to social media.
For the official story, click here.