Let’s face it… Most businesses and companies have jumped on the social media bandwagon at this point. If you have social media accounts for your customers and advocates, they have instantaneous access to your content and a constant reminder every time your brand appears on your newsfeed. Not only do the contestants have a constant reminder of your brand, but also each time they post something about your brand all of their followers will see your brand as well. Hence, furthering brand awareness to an increasing number of people and creating engagement with those invested in the competition.
So how do you create a successful competition on social media? Here are suggested steps to do so.
1.) Design Your Contest
First, you need to pick what kind of contest you want to run with your brand, and on which social media platforms. Will it be on Twitter? Instagram? Facebook? It is important to create a very specific set of rules, which contestants understand. You need these rules so contestants comprehend their objective and so they can best promote and engage in your contest.
Secondly, you need to determine how you will track your contestants. Will you monitor their accounts constantly? Or will you have them create a unique hashtag? While it is important for the contestant to understand which platforms they are using and how, it is equally important for the brand running the contest to know how they will track contestants. Being able to accurately track your constants will ease the process of picking a winter if the contest is not quantified by likes, retweets, or shares.
2.) Choose a Prize
In order to obtain a competitive pool of talent and number contestants, you need to pick a desired prize. The more desirable your prize is to your audience, the more enticed they will be to enter.
Also, take note of who you want to enter the contest. Know the demographics and psychographics of your customers and followers. Keeping in mind who you are trying to target will help you are when picking your prize.
3.) Promote Your Contest
Push your contest out through your brand’s social media accounts. Use everything from Twitter, Instagram, Facebook, Pinterest, Google + and any way you can think to get the word out in a social presence. Take advantage of your email list to contact customers. You can even add a banner to your website, and if you have money to spend on the campaign use a paid Twitter ad or Facebook banner. People talk, and the more you are willing to spread it, the more people will hear about it.
4.) Monitor Your Contest
Every contest will have different expectations. Be sure to that whatever your objective is that you monitor your contest. By doing so you will get better results. You can tweet about the contest further instructions, provide them through Instagram, or even email the participants. Make sure they are on the right track. You can set up Google alerts for when your contest is mentioned across the web, notifications for when specific accounts tweet, and also use Hootsuite, a monitoring tool for social networks. You can also track hashtag usage through different websites, such as Keyhole or Hashtracking,
5.) Follow Up Post-Contest
It is very that once your contest is complete, your winner has been selected, that you inform you participants and community of followers of the outcome. Continue to use the contest to promote your brand by:
- Profiling the winter on your social media pages (Twitter, blogs, and other social networks your brand has).
- Send a personalized follow up to the contestants. You want them to know you cared about your entry, and keep them interested in your brand.
- Create a video to continue the excitement about the contest and winner. Upload the video to your social networks.
- Share your plans for future contests to further generate excitement. Let people know that if they didn’t win they will have a chance to do so in the future, and if someone didn’t enter they will have another opportunity coming.
Overall, it is important with all of these steps that you inform and engage with your followers and those who entered in your contest. You want to utilize your social network, utilize their social networks and by doing so you can create further brand awareness.