This week I have decided to blog about one of my closest friend’s social media fate – what could have been. Perhaps Nick Krone was just the “Re-Vine” away from social media stardom. My friend Nick Krone introduced me to Vine, the brand new social media platform, in February 2013 one month after its initial release. Nick embraced Vine from the beginning and spread it rapidly throughout our high school as he was creating hilarious videos that all wanted to watch. As his Vines began to spread to high schools all over the Omaha metropolitan area, two guys one year younger than us were inspired to imitate exactly what Nick was doing.
Introducing Jack Johnson and Jack Gilinsky. These two best friends launched a vine account called “Jack and Jack” to replicate Nick’s for their high school crowd. From the start, Jack and Jack tell Nick that he is the reason they started making Vines. Immediately following their entrance onto Vine the “Re-Vine” feature was released that allowed Viners to repost a Vine for their followers to see, similar to a “Retweet”. This feature was released at the perfect time for Jack and Jack as it can be accredited with their fame – without the “ReVine” no one account would have been realize so many loops.
At the beginning of summer, Jack and Jack released their hit vine – Nerd Vandals.
This video was picked up by the Huffington Post and deemed “The Perfect Vine.”
After this video went viral there was no looking back.
Jack and Jack, my little brother’s middle school friends, were now all over the Vine top boards, being reposted by the most famous Vine compilation accounts and “ReVined” by hundreds of thousands. At the time, Jack and Jack had just finished junior year of high school. By the start of their senior year Jack and Jack had millions of followers on Vine.
Fast Forward: Following their senior year their fame was rapidly growing. Recognizing this as an amazing opportunity, Jack and Jack decided to forego attending college and tour around the country with other teenage social media superstars Cameron Dallas, Nash Grier, Taylor Caniff and Shawn Mendes. This group of teenage guys, or the “MagCon Boys”, have a combined 30 million followers on Vine and 23 million on Instagram. The MagCon events were held in hotel ballrooms and small venues from Los Angeles to Miami, Boston to Seattle and each show would sell out!
Following this massively successful MagCon tour, Jack and Jack decided they would move to Los Angeles to begin producing music and creating videos. They realized their success on Vine would eventually expire as the social media site began to mature, so they began reaching out to their fans asking them to follow their other accounts on Instagram, Twitter and YouTube.
After living in Los Angeles for a short while they decided to go on another tour: DigiTour. In three weeks, Jack and Jack visited 18 different cities to perform their new hit songs, Wildlife, Distance, Flights, Cold Hearted and Like That among several more. Following their tour, Jack and Jack released a movie on the entire process.
As of today, Jack and Jack have released 11 songs on iTunes and sold over 1 million songs. Their songs have reached their way onto many charts including: Billboard, Hot R&B/Hip-Hop, Hot Rap, Bubbling Under 100, Pop Digital, Twitter Top Tracks and Billboard Hot 100. Jack and Jack were invited to the Teen Choice Awards where they were nominated for the “Top Viner Award.” In addition, they have been interviewed by Ryan Seacrest, per his request, and appeared on “The View” to preform their song Tides. Jack and Jack have been able to successfully leverage their success by partnering with Verizon, Michelin and Pizza Hut to just name a few.
This unbelievable rise to stardom is a very unique case that shows us the power of social media. Two normal guys from Omaha, Nebraska have become social media stars… and all they needed was an iPhone.
So there are a few takeaways from the great success that Jack and Jack have been able to experience over the past year and a half.
- Take advantage of opportunities
- Jack and Jack were presented with a once in a lifetime opportunity to pursue music as their career. They knew they have the chance if they could successfully leverage their social media fame. They did so and have realized great success in doing so.
- Continuously adapt to thrive
- Jack and Jack would probably be irrelevant if they had not made the transition from Vine into the other social media platforms. They continued to produce content their fans loved, but strategically transformed it to the other platforms.
- Have fun and be grateful for your opportunities
- Jack and Jack praise their fans. They recognize that without them they would not be able to do what they are. During their interviews, they consistently offer praise to their fans while explaining how much fun they are having doing what they love.
Although it was not one of my best friends who realized this immense success, it has been fun to watch Jack and Jack continue to do so well.