Last summer, I worked as an intern for a social media startup called Fitmoo. The reason I wanted to share this topic is because the company publically launched on March 16, 2015. Fitmoo is a fitness social media platform that works to strengthen the bond of communities for health and fitness enthusiasts. Fitmoo sees itself as a technology company that focuses on health and fitness. Athletes, individuals, influencers, brands, and gyms all have the ability to connect online and take their health and fitness progress social. Each grouping has the ability to create and join communities, shop, sell and earn from socializing products that they enjoy. Fitmoo is a fully operative social commerce platform with every functionality that Facebook has.
Each user is given a generic Fitmoo profile where they can post a profile picture, cover photo, and create a bio. This identity can be brief or very specific based off of how the user plans to use the site. People on their Fitmoo profile can create wall posts, like posts from their friends and those they follow, share products and posts they like, share favorite recipes, post photos and more.
Want to stay connected with your favorite cycling class? Yoga group? CrossFit crew? Fitmoo users have the ability to join communities, which in many cases are gyms that users may belong to or other groups they participate in. In these communities, users can connect with friends and other community related people whenever they’re not together. Communities also have the ability to post photos, events, news updates, recipes, workouts, and products. Fitmoo users will never feel like they missed a class or an event with Fitmoo’s social community capabilities.
Fitmoo also allows spontaneous users to sign up for classes and events nearby or away from home. The geo-location technology allows users to have the most up to date and convenient content at any given time. Fitmoo filters the type of class or event based off of the users preferences. Traveling to Los Angeles for the weekend? Users will be able to train from anywhere with little difficulty. Join and purchase the class with the click of a button. Share the event or class to your profile to get other friends and following to sign up!
Fitmoo has a goal of turning followings into a business. What I mean by this is that users and influencers have the ability to endorse a product that he or she likes and can earn a commission if someone purchases from this endorsed product post. When a user or influencer endorses a product, the product immediately gets posted onto their social profile where other friends and followers can view it. Listing and selling items on Fitmoo is totally free. Users and influencers have the ability to build a store right on their Fitmoo profile with both endorsed products and products of their own. Have a new pair of Nike shoes that you never used? Post them to Fitmoo and start socially selling them immediately. Fitmoo is connected with Facebook, Instagram, Pinterest, and Google+, which allows for the range of these Fitmoo stores to be that much greater. Fitmoo filters stores by products, services, and memberships that can all be bought, sold, and endorsed.
Fitmoo has a home feed that filters a user’s following, communities, and classes and events all on one page. On this page, users can stay current with health and fitness related content that is relevant to them. Users can look at photos and videos of their favorite athletes competing around the world. They can stay up to date with different methods of training in CrossFit. Users can also try out new recipes that your favorite health enthusiasts are posting about. User can also check out the latest gear from their favorite fitness fanatics. These are all examples of items that can be filtered through out the home feed. The home feed is updated all the time. Each Fitmoo user can make the most of the home feed by following more brands, people, and communities. Check out Fitmoo.com and see where your experience takes you.