Is that horse jumping on the beach? This and many other questions you may have are going to be answered in my blog post today.
This post is an extension of my presentation from class. I got to do a lot of research on Social Media and the Equestrian World, but I could only give the class a snip it of my findings. I talked in depth about the ShowNet app and young rider’s use of social media, but there are many more ways that social media is being integrated into the growing world of show jumping. There are many more social media sources that are dedicated to publicizing international show jumping events and thickening the webs of social sharing. Three of the main sources of this social sharing are Noelle Floyd.com, Chronicle of the Horse, and NBC Sports.
1) Noelle Floyd
Noelle Floyd is a well-known media representative and consultant in the international equestrian show jumping community. Noelle Floyd’s social media sites are the absolute best place to look for international show jumping results, photos, and stories because of her unique focus on major competitions not only in the United States but also in Europe, where the bulk of the show jumping competitions take place. Floyd has an extremely actively Twitter and website that has breaking news and the most reliable information during and after major competitions. In her unique position as media consultant for the famous Longines Global Champions Tour, she has behind the scenes access to big name Olympic riders and gets exclusive interviews before any other media source.
This is shown through her extremely large Twitter audience of over 11K followers, a huge feat for any horse related Twitter. She live tweets the big Grand Prix classes across the globe and keeps riders and trainers up to date on the big news.
Her own website, NoelleFloyd.com covers everything from the current World Top 10 riders, Riders/Horses/Grooms of the week segments, new updates, and photos/videos of the day. There is simply no other media source that is this detailed and immediate about getting the correct information out to the public.
2) Chronicle of the Horse
Beginning as a prestigious magazine for trainers and riders, Chronicle of the Horse has expanded into the digital realm with its extremely active Facebook page and Chronicle TV live feed coverage of major competitions. Chronicle of the Horse does a fantastic job of combining blog posts from riders like us to professional interviews and coverage of top-level competitions and famous riders in the sport.
Their Facebook page is updated every hour or so with a new article or news update on the breaking news in the equestrian world. This media source is so trustworthy because it often includes interviews with veterinarians on different viruses that are going around certain states or better ways to take care of your horse’s coat in the winter. These articles provide a nice balance to the hustle and bustle of results and videos from the big show jumping competitions, appealing to us riders who are looking for guidance as we care for our own horses at home.
3) NBC Sports
This gets me to answering the question: is that horse jumping on the beach? Well, yes they are near the beach, but the horses themselves are jumping on normal show footing and not sand. This was the exact question I heard from my uncle this weekend when he turned his TV to NBC Sports and saw the remarkable coverage of the Grand Prix competition at the Miami Beach 2015 Longines Global Champions Tour. This venue was built just for this competition and features a world-class equestrian facility just feet away from the beautiful Miami Beach shoreline.
The coverage by NBC Sports of this horse show is in the wake of the monumental Central Park Horse Show, covered exclusively by NBC Sports throughout the exciting weekend of top-level show jumping competition. In a Wall Street Journal article titled “Giddying Up Central Park,” Mark Bellissimo, Chief Executive of Equestrian Sport Productions, describes how the Central Park location “has brought the sport to new eyes through NBC Sports Network, which broadcast the Grand Prix” (Wall Street Journal, Catton). This continued coverage by NBC Sports of national Grand Prix competitions is bringing more prestige and viewers to a sport that has been less visible for too long.
Noelle Floyd, Chronicle of the Horse and NBC Sports are just a few of the many social sharing outlets that the sport of equestrian show jumping has been utilizing to make these events more accessible and well known to the public. This paired with the ever growing social media presence that I discussed in my presentation is driving the sport into the homes of the least likely of fans, while also connecting growing webs of riders and trainers to create a stronger community pioneering this incredible sport.