Although we have heard several times phrases like “When Facebook no longer exists …”, “Twitter will die quickly …” among others, the fact is that being Facebook, Twitter and other networks eternal or not , social media in general are here to stay and are increasingly being part of our everyday lives.
In its early steps, social networks were accessed exclusively on personal computers, but over time and with technological advances, it has changed a lot. Cell phones now have an important role to social networks. Even some of them came to be used exclusively through mobile devices such as Instagram, snap chat among others.
The amount of accesses coming from mobile devices was so large that companies have had to optimize their sites and develop applications to facilitate accesses through these platforms. Currently, most of the accesses comes from mobile phones. But social networks do not stop there.
In my first post for this course, I talked about the refrigerator that was launched in Brazil by Electrolux and has some features of social media. Such as the possibility to include or download exclusive recipes available to a community of consumers who bought this refrigerator.
Another home appliance that has smart features when connected to internet is television. Nowadays you can see your news feed Facebook or twitter in several television sets. You can also make calls via Skype directly from your TV, because there is a built-in camera which is also capable of tracking your face if you are moving.
Now, what really caught my attention recently was the fact that Domino’s pizza has launched an application for televisions, that’s right. Now you can order a pizza directly from your TV while watching the game of your favorite team without missing a moment of the game from the comfort of your couch!
Speaking of games, social media also advanced into another type of game, video games. I remember when I had my playstation 2, the first Sony console that allowed to play online games. It was possible to buy an external modem that allowed players worldwide playing online games. Currently, the PlayStation 4 raises the social integration to another level. Besides the ability to post or see your friends information and achievements, you can post it on Facebook. Moreover, there are several functions that border on the unbelievable line.
Nowadays you can not only play online against one friend who is in another country, but you can play along with this friend even if only one of those involved have the game. You can invite a friend who has the console, to play a game that only you have. Not only that, if you have difficulty passing a certain level of the game, rather than pick up a magazine like we did before, it is now possible that you invite your friend and ask him to take control of the game on your console and pass that level for you.
Another very interesting feature is the content sharing in social networks. This functionality was so important to Sony, that it created a specific share button on the game controller. It is possible that users share screen shots, or even videos of the game they are playing.
EA Sports Fifa channel on Facebook for example, publishes a video with the best goals of the week that have been shared by players around the world. Finally, it is also possible to live broadcast your game play so any other player around the world can watch you playing.
I believe that the latest industry to adopt the concepts and functionality of social media is the industry of smart watches and wearable technologies in general. With the arrival of Apple watch on the market, there are more people paying attention to these devices and Google has already begun to move to not fall behind with their Android wear devices. How social media will evolve in this market, I think it’s too early to say, but let’s see what awaits us in the coming years.
As we can see, social media are increasingly present in our daily life and with a comprehensiveness ever wider.
In your opinion, what are the next markets that will incorporate social media into their products or services? Cars? Elevators? Airplanes? Any other market?
Leave your opinion and share this post, either using your computer, your phone, your TV or whatever …