Last night before I went to bed, I was scrolling through my instagram feed and I came across this picture. Aside from its obvious humor the post encouraged me to reflect on what social media is today and how we currently adopt it. When the term social media is used today facebook, twitter, youtube etc. are the first things come to mind. Millennials seemingly can’t live without it, and suffer from withdrawals when we can’t immediately see what a girl we went to middle school with had for breakfast, whereas from the instagram post I came across it seems that our parents’ generation can’t seem to fully grasp its use, nor do they want to. While this may be true to a certain extent I think that social media has a much wider use and its potential is almost scary. The amount of information and data we willingly or most of the time unknowingly release to these websites and apps is astounding. Companies can now utilize all this data and tailor products, marketing and research directly around us. It won’t even stop there- Social Media’s main function right now is connecting people together. Large Companies (comprised of people) have instant access to us, news alerts are transmitted even faster and it makes keeping in touch with people far away (or close by) incredibly easy. I believe that this is just the beginning. Social Media will always be a platform to share the next cat video- but it it’s now also that way that we learn about the world, each other and expand businesses. I think that its potential is incredible and I am curious to visit in this class how social media will now begin to connect not only people to people but people to things.
The internet of things is its infancy and its influence on social media or rather social media’s influence on it, is revolutionary. At CES 2015 there was a grand display of products in the internet of things category ranging from internet connected crock pots to ‘smart toothbrushes’ that transmit your dental health straight to dentists. While some of these items may seem unnecessary it very well could be in 10 years we won’t be able to live without them. Social media is slowly shaping our entire culture and is having a social impact much greater than was ever anticipated. So much so that I believe that at a certain point this century, social media will have such an impact that we will make our decisions in accordance with it rather than use it as a supplement to our lives. It will soon be an inconvenience when we can’t preheat our ovens remotely from our car before we get home from work. Social Media is slowly encroaching every aspect of our lives and it we must not be afraid to adopt it.
After reading the Steelcase article in class we even saw how it’s completely revolutionizing the workplace and how businesses are approaching their employees. I am hoping in this class we can even further discuss how social media is not only transforming the marketing or operations of a business but the culture of the business itself.
Social media may have initially began as method to communicate effectively with a group, but from my perspective has grown into so much more. It is no longer limited to facebook or twitter but is slowly entering every aspect of our lives. We wanted to be connected to everything and everyone all the time and social media enables us to do that. We have to decide where we want to draw the line, and security and privacy are two big issues that will have to be redesigned to fit this ever changing landscape. But I am very excited for this class and I hope to learn more about the realms of social media and how it is so much more than cat videos and celebrity tweets.