If you watch Parks and Recreation, I am sure you are familiar with Tom and his obsession with social media, and Ron and his hatred of social media. If not, watch the above clip to get an idea of their polar opposite social media attitudes. Ultimately, Tom and Ron are symbolic of the angel and devil that sit on my left and right shoulder whenever I think about or use social media. My goal after taking Social Media for Managers is to effectively strike a balance with my use of social media in order to fall somewhere in between “Tom and Ron.”
How I want to use social media like Tom:
- COMMUNICATE: I love that I am able to connect with friends in Italy or even to organize collaboration between members of my group projects. My future goal is to be better at communicating with brands, as I now realize that customer engagement can help the brands I love be successful. In addition, brand criticism can encourage companies to work harder to achieve customer satisfaction (aka they may give me free stuff to keep me happy and off of social media.)
- STAY CONNECTED: By checking social media platforms, at least once a day, I am able to stay up to date on trending news. Social media gives me the knowledge that many used to get from reading the daily paper, except in a much more manageable form.
- REMAIN KNOWLEDGEABLE: I want to continue to stay up to date with new platforms as they are released. Especially as a millennial, understanding social media and technology in general is one of our key advantages in the business world. In addition, I just want to be a cool parent someday! This course showed me that there are always new platforms to learn about. Some of these platforms even have growing market shares and may be major players in the industry going forward, including Periscope.
How I want to use social media like Ron:
- RECOGNIZE PRIVACY ISSUES: Because all of my
accounts are public, I need to be more careful about what I am posting. This includes limiting my use of location services to tag photos and remaining professional at all times since everything I post can be seen by my present and future employers.
- APPROACH WITH SKEPTICISM: Like Tom, I am often the first person to Google search my symptoms when I am sick. I need to be more skeptical because I am now aware of confirmation bias issues caused by Google searches and realize the tendency of social media to spread misinformation.
- APPRECIATE REALITY: Although social media is a tool that makes our lives easier on many levels, being present in reality should always be my first priority. Particularly when spending time with family and friends, I need to be better about putting my phone down to live in the moment and enjoy my company.
I previously thought I was weak for continuously checking social media platforms. Like others, I have thought of giving up social media for lent or for my New Year’s resolution; however, this class has shown me all of the reasons I should embrace my social media use. I do not need to cut it out “cold turkey,” but rather I just need to strike a balance between using social media and being present. Social media is essential to the success of not only my social life, but also to my career aspirations and other future goals. It may be scary to think about, but I do anticipate a day when social media is even more important than it is today. When that day comes, I do not want to be left behind. Thanks #IS6621 for making my social media addiction useful, and teaching me how to have overall healthier social media habits.