I tweeted this article out the other day but I thought it would be worth writing about for those of you who may have missed it. Mobli, a photo sharing network, recently launched an iOS app called Galaxia.
How the app works is the user makes a main account and then from there they make different personas so they can participate in different public and private groups. This app goes against the conventional social media wisdom that users should not have multiple usernames because of worries about harassment between users. Galaxia encourages and is based upon users wanting to have multiple profiles to represent the different personas that make them who they are. I have seen some critics of this idea. I get that there is some security issues but other apps can be used to create limitless amounts of personas as well. A better argument I have heard is that this will encourage users to further branch off from their own identity now that they can easily manage so many different personas with one app.
Personally, I think this is a very natural step for social media to take. People want to connect with others that are interested in the same things they are interested in, but at the same time there is tremendous pressure to keep up your image. And that isn’t a jab at the shallow side of people’s social media profile, there is professional considerations too now that companies are becoming more interested in potential hire’s social media identity.
Also, isn’t this what we do in our everyday life? Don’t we already create different persona’s for the different groups we are involved in? It would seem strange if I yelled at my mom like I yell at my teammates or made fun of my boss like I make fun of my friends. It seems like it should not have taken this long for social media to evolve to this level and should have mirrored real life more from the beginning instead of forcing people to make numerous accounts on different social media sites to stay up to date with family, post what is interesting to their friend group, and follow something you may not want friends or family to know about like the Insane Clown Posse tour dates.
I think the negativity I have seen involving this app in unwarranted and the security concerns are not an issue at all. Galaxia seems like it could be the next big thing in social media because it will give social media users the community and the autonomy aspects all on one convenient platform. At the very least, if Galaxia does not have the budget or the user interface to join the top ranks of social media, it will spur change in the industry to allow users to have multiple “personas on the same platform while assuring the user that there will not be a crossover or a notification to your friends/followers that you have made a new account (like twitter). I am excited to see the future of this app that is still in such a young phase (still not able to use on Android devices), what do you think?