Dualo are a company that are making a big splash in the music industry. Created in 2011 by two musicians and scientists, Dualo say that they have built an instrument for the 21st century – and it really looks like they have! It’s called the Dualo du-touch. First things first, let’s take a look at it. Kind of looks like a modern day accordion, but believe me – it does so much more!
As is the way with most of my blogs for this class, I found the topic on my News Feed on Facebook. I was scrolling through it today, and I stumbled upon this video:
I thought this was the coolest thing ever, so I decided to do a little investigating. This is what they have to say about their product:
“This keyboard is called dualo keyboard because it is composed of a double keyboard, one for each hand. On a Dualo keyboard, the notes are organized so that the notes that sound good together are placed right next to each other. Thus, all music items like scales and chords become simple geometric shapes, easy to remember and play.”
In other words, a person who has almost no musical background or experience on an instrument can play with the best of them. The device is equipped with a loop button and a variety of embedded sounds, so that playing good music becomes incredibly intuitive. To get a fuller understanding of all the capabilities of this product, take a look here.
Now this isn’t the first company to come out with a product like this. Also in 2013, a company names ROLI unveiled the Seabord Grand, which took the classic layout of a piano, but evolved in such a way that it can create an entirely different and unique soundscape. This means that a trained pianist can transfer his or her skills in order to totally reinvent a piece. As a controller, the Seaboard allows players to manipulate sound like never before.
Now, besides the technology that makes this product so unique, how is this relevant to either digital business or social media? Well first of all, like I said I found out about this company through Facebook. Dualo have been very intentional in how they are marketing this product. They know that what they have is cool, and rather than tell us how cool it is, they are showing us instead. And the way they are showing us is by letting the users of this product record themselves and demonstrate how easy it really is to sound amazing.
Secondly, the way they are selling these devices is through Kickstarter. They are using it as a sales platform, in that if you donate enough money to the project, you will receive various permutations of the product that vary in colour, sounds, and storage space etc. Given that they retail at around $750, you’d have to be feeling especially generous to donate. I know I’ll be saving up!
So, what does this all mean? Well for right now not a lot. Music technology is something that is always moving forward. There are always improvements on the last model of keyboard or guitar or recording device. But the du-touche is something entirely different, not only in its appearance, but also in its ease of use. It makes music playing much more accessible to the general public. Now anyone can sound like a professional musician. Could we get to the point where we go to live venues and just see one guy up on stage who has every sound at his fingertips, so has no need for a backing band behind him? Let me know what you think? Is this really the future of music?